| Serial Number | 99502694 |
| Word Mark | LOVE ALWAYS |
| Filing Date | Tuesday, November 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
| Goods and Services | Providing information on funeral arrangement services, funeral undertaking and cremation, grief counseling, trauma in the nature of coping with abuse, violence, natural and technological disasters, discrimination and prejudice, substance use disorders, separation, illness and loss, namely, grief counseling and bereavement counseling; health challenge services in the nature of guidance and tools for coping with medical diagnoses, chronic conditions, disabilities, and life-style related health issues, namely, providing personal support services for patients and families of patients, namely, emotional counseling and emotional support services for people dealing with and processing personal emotions in the nature of coping with medical diagnoses, chronic conditions, disabilities and providing personal support services for patients, families, caregivers, partners, wives and husbands of the chronically ill and/or disabled, namely, companionship and emotional support; Providing emotional counseling and emotional support services for people dealing with and processing personal emotions in the nature of coping after the loss of a loved one or other trauma; providing a website featuring information about funeral arrangement services, funeral undertaking and cremation, grief counseling, trauma in the nature of coping with abuse, violence, natural and technological disasters, discrimination and prejudice, substance use disorders, separation, illness and loss, namely, grief counseling and bereavement counseling, health challenges in the nature of guidance and tools for coping with medical diagnoses, chronic conditions, disabilities, and life-style related health issues, namely, providing personal support services for patients and families of patients, namely, emotional counseling and emotional support and providing personal support services for caregivers, partners, wives and husbands of the chronically ill and/or disabled, namely, companionship and emotional support; health and wellness services in the nature of providing guidance and resources in maintaining emotional and physical health for patients and caregivers, namely, providing personal support services for caregivers, partners, wives and husbands of the chronically ill and/or disabled, namely, companionship and emotional support; Providing emotional counseling and emotional support services for people dealing with and processing personal emotions in the nature of coping after the loss of a loved one or other trauma |
| Goods and Services | Insurance underwriting services in the field of life insurance; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; providing information on prepaid funeral expense services; Providing a website with financial information about pre-need life insurance, funeral home services, funeral arrangement services, undertaking and cremation, pre-paid funeral expense services; financial services, namely, wealth management services; providing information in the field of wealth management; Providing information in the field of employee financial benefit plans; Providing information on housing in the nature of providing information, namely mortgage planning, government financial assistance programs regarding eviction prevention |
| Goods and Services | Hospice services; providing information on health and wellness services in the nature of providing guidance and resources in maintaining emotional and physical health for patients and caregivers, namely, health counseling; health and wellness services in the nature of providing guidance and resources in maintaining emotional and physical health for patients and caregivers, namely, health counseling |
| Goods and Services | Preparation of customized advertising and promotional materials in the fields of pre-need life insurance and funeral services; Providing marketing, business development and sales solution services in the fields of pre-need life insurance and funeral home services, namely, providing customized promotional materials for funeral homes; funeral home referral services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Homesteaders Life Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 US |
| Party Name | Homesteaders Life Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 US |
| Event Date | Event Description |
| Tuesday, November 18, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 25, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 25, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 25, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 25, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 17, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 17, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 17, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 17, 2026 | FINAL REFUSAL WRITTEN |
| Friday, April 17, 2026 | FINAL REFUSAL E-MAILED |
| Friday, April 17, 2026 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, May 28, 2026 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, May 28, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 28, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 29, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 29, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 29, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 29, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 29, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, June 17, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |