
| Serial Number | 98406343 | 
| Word Mark | LOURD MURRAY | 
| Filing Date | Thursday, February 15, 2024 | 
| Status | 748 - STATEMENT OF USE - TO EXAMINER | 
| Status Date | Friday, October 24, 2025 | 
| Registration Number | 0000000 | 
| Registration Date | NOT AVAILABLE | 
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) | 
| Published for Opposition Date | Tuesday, September 24, 2024 | 
| Indication of Colors claimed | Color is not claimed as a feature of the mark. | 
| Description of Mark | The mark consists of the words LOURD MURRAY with LOURD appearing in thicker font to the right of a stacked pair of opposed triangles. | 
| Goods and Services | Financial consulting, financial planning, and financial advice | 
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. | 
| US Class Codes | 100, 101, 102 | 
| Class Status Code | 6 - Active | 
| Class Status Date | Thursday, February 15, 2024 | 
| Primary Code | 036 | 
| First Use Anywhere Date | Friday, February 12, 2021 | 
| First Use In Commerce Date | Friday, December 31, 2021 | 
| Party Name | Hightower Holding, LLC | 
| Party Type | 20 - Owner at Publication | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | Chicago, IL 60606 | 
| Party Name | Hightower Holding, LLC | 
| Party Type | 10 - Original Applicant | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | Chicago, IL 60606 | 
| Event Date | Event Description | 
| Thursday, February 15, 2024 | NEW APPLICATION ENTERED | 
| Friday, June 28, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | 
| Friday, June 28, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED | 
| Monday, August 19, 2024 | ASSIGNED TO EXAMINER | 
| Monday, August 19, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER | 
| Wednesday, September 4, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 
| Tuesday, September 24, 2024 | PUBLISHED FOR OPPOSITION | 
| Tuesday, September 24, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 
| Tuesday, November 19, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | 
| Monday, May 19, 2025 | TEAS STATEMENT OF USE RECEIVED | 
| Friday, October 24, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL | 
| Monday, May 19, 2025 | USE AMENDMENT FILED | 
| Friday, October 24, 2025 | STATEMENT OF USE PROCESSING COMPLETE |