| Serial Number | 98904911 |
| Word Mark | LOOK NOW! BOOK NOW! |
| Filing Date | Monday, December 16, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8074166 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 4, 2025 |
| Goods and Services | Real estate management of vacation homes |
| NOT AVAILABLE | "BOOK NOW!" |
| Goods and Services | Rental of vacation accommodation |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 16, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, September 18, 2014 |
| First Use In Commerce Date | Wednesday, September 18, 2024 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 4, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, September 18, 2014 |
| First Use In Commerce Date | Wednesday, September 18, 2024 |
| Party Name | Florida Vacay Rentals LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Maitland, FL 32751 |
| Party Name | Florida Vacay Rentals LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Maitland, FL 32751 |
| Party Name | Florida Vacay Rentals LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Maitland, FL 32751 |
| Event Date | Event Description |
| Monday, December 16, 2024 | NEW APPLICATION ENTERED |
| Friday, May 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 3, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, June 4, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 4, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 4, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 4, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 4, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 4, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 1, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 1, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 1, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 1, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |