LOOK NATURE IN THE EYE Trademark

Trademark Overview


On Friday, March 1, 2019, a trademark application was filed for LOOK NATURE IN THE EYE with the United States Patent and Trademark Office. The USPTO has given the LOOK NATURE IN THE EYE trademark a serial number of 88322798. The federal status of this trademark filing is REGISTERED as of Tuesday, October 6, 2020. This trademark is owned by Shedd Aquarium Society. The LOOK NATURE IN THE EYE trademark is filed in the Paper & Printed Material Products and Education & Entertainment Services categories with the following description:

museum services; educational and entertainment services, namely, creating and providing educational programs and exhibitions in the fields of conservation, oceanography, aquiculture, marine biology, marine mammology, ichthyology, biology, zoology, and botany, and distribution of educational materials therewith; organizing educational activities and online activity programs, namely, conducting educational on-line exhibitions, displays, videos, virtual expeditions and interactive exhibits in the fields of conservation, oceanography, aquiculture, marine biology, marine mammology, ichthyology, biology, zoology, and botany

printed matter, namely, books, journals, monographs, brochures, exhibit guides, newsletters, booklets, curriculum guides and educational materials in the fields of oceanography, aquiculture, marine biology, marine mammology, ichthyology, biology, zoology, and botany
look nature in the eye

General Information


Serial Number88322798
Word MarkLOOK NATURE IN THE EYE
Filing DateFriday, March 1, 2019
Status700 - REGISTERED
Status DateTuesday, October 6, 2020
Registration Number6170296
Registration DateTuesday, October 6, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 18, 2019

Trademark Statements


Goods and Servicesmuseum services; educational and entertainment services, namely, creating and providing educational programs and exhibitions in the fields of conservation, oceanography, aquiculture, marine biology, marine mammology, ichthyology, biology, zoology, and botany, and distribution of educational materials therewith; organizing educational activities and online activity programs, namely, conducting educational on-line exhibitions, displays, videos, virtual expeditions and interactive exhibits in the fields of conservation, oceanography, aquiculture, marine biology, marine mammology, ichthyology, biology, zoology, and botany
Goods and Servicesprinted matter, namely, books, journals, monographs, brochures, exhibit guides, newsletters, booklets, curriculum guides and educational materials in the fields of oceanography, aquiculture, marine biology, marine mammology, ichthyology, biology, zoology, and botany

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, March 21, 2019
Primary Code016
First Use Anywhere DateTuesday, July 24, 2018
First Use In Commerce DateTuesday, July 24, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, March 21, 2019
Primary Code041
First Use Anywhere DateTuesday, July 24, 2018
First Use In Commerce DateTuesday, July 24, 2018

Trademark Owner History


Party NameShedd Aquarium Society
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60605

Party NameShedd Aquarium Society
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60605

Party NameShedd Aquarium Society
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60605

Trademark Events


Event DateEvent Description
Thursday, March 21, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 14, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 5, 2019NEW APPLICATION ENTERED
Friday, May 10, 2019ASSIGNED TO EXAMINER
Tuesday, June 18, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, February 24, 2020NON-FINAL ACTION E-MAILED
Monday, February 24, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 21, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 21, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 21, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 31, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 1, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, May 29, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 18, 2019PUBLISHED FOR OPPOSITION
Tuesday, August 13, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, January 15, 2020TEAS STATEMENT OF USE RECEIVED
Wednesday, January 15, 2020USE AMENDMENT FILED
Tuesday, February 4, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 4, 2020STATEMENT OF USE PROCESSING COMPLETE
Monday, February 24, 2020SU - NON-FINAL ACTION - WRITTEN
Tuesday, October 6, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, December 18, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 18, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 18, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, October 6, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, December 18, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS