| Serial Number | 99008306 |
| Word Mark | LOOK & LIVE |
| Filing Date | Friday, January 17, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 25, 2025 |
| Pseudo Mark | LOOK AND LIVE |
| Goods and Services | Preparing advertisements for others; Directing of branded entertainment content, namely, motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, all for advertising purposes; Post-production editing of branded entertainment content, namely, motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, all for advertising purposes; Advertising services; Creation, development, and production of branded entertainment content, namely, motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, all for advertising purposes; Production of advertising matter and commercials; Cinematography services for branded entertainment content, namely, motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, all for advertising purposes; Post-production editing of advertising or commercials; Aerial cinematography services for branded entertainment content, namely, motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, all for advertising purposes; Directing of commercials; Aerial cinematography services for commercials |
| Goods and Services | Printed graphic novels; Printed comic books; Printed non-fiction books on a variety of topics; Series of printed non-fiction books in the field of autobiographies, biographies, and careers in the entertainment industry; Printed fiction books on a variety of topics; Printed general feature magazines |
| Goods and Services | Providing online, non-downloadable software featuring information relating to motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series; Providing online, non-downloadable computer software featuring augmented reality entertainment audiovisual content, interactive reality entertainment audiovisual content, and virtual reality entertainment audiovisual content in the fields of action, adventure, comedy, documentary, drama, fantasy, horror, crime and mystery, historical, romance, thriller, western, science fiction, news, reality, current events, sports, and variety entertainment; Providing online, non-downloadable software for allowing users to engage in interactions for recreational, leisure, or entertainment purposes in virtual environments; Providing online, non-downloadable software for allowing users to participate in virtual social entertainment events in the nature of audiovisual entertainment screenings, entertainment performances, and interactive, immersive, and visual experience events, exhibits, and exhibitions in virtual environments; Providing online, non-downloadable computer software for viewing, streaming, downloading and playing motion picture films, documentary films, documentary television programs, television programs, video recordings, audiovisual recordings, short form entertainment video recordings, video podcasts, webcasts, and video web series; Providing online, non-downloadable computer software for downloading, streaming, and playing audio recordings and podcasts |
| Goods and Services | Downloadable computer software for viewing, streaming, downloading and playing motion picture films, documentary films, documentary television programs, television programs, video recordings, audiovisual recordings, short form entertainment video recordings, recorded video podcasts, recorded webcasts, and recorded video web series; Downloadable audio books in the nature of fiction books; Downloadable non-fiction books on a variety of topics; Downloadable computer software for downloading, streaming, and playing audio recordings and recorded podcasts; Downloadable computer software for streaming and providing access to audio, video, audiovisual, interactive and virtual reality entertainment content in featuring action, adventure, comedy, documentary, drama, fantasy, horror, crime and mystery, historical, romance, thriller, western, science fiction, news, reality, current events, sports, and variety entertainment; Downloadable motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, recorded podcasts, recorded webcasts, and recorded video web series featuring documentaries; Downloadable computer software for allowing users to participate in social entertainment events in the nature of audiovisual entertainment screenings, entertainment performances, and interactive, immersive, and visual experience events, exhibits, and exhibitions; Downloadable non-fiction audio books in the field of autobiographies, biographies, and careers in the entertainment industry; Downloadable comic books and graphic novels; Downloadable non-fiction books in the field of autobiographies, biographies, and careers in the entertainment industry; Downloadable fiction books on a variety of topics; Pre-recorded DVDs, pre-recorded digital video discs, downloadable audio files and downloadable video files, all featuring motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, recorded podcasts, recorded webcasts, and recorded video web series, all in the field of action, adventure, comedy, documentary, drama, fantasy, horror, crime and mystery, historical, romance, thriller, western, science fiction, news, reality, current events, sports, and variety entertainment; Downloadable non-fiction audio books featuring documentaries and biographies; Downloadable general feature magazines; Downloadable software featuring information relating to motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series; Pre-recorded CDs featuring audio recordings and recorded podcasts, all in the field of action, adventure, comedy, documentary, drama, fantasy, horror, crime and mystery, historical, romance, thriller, western, science fiction, news, reality, current events, sports, and variety entertainment |
| Goods and Services | Providing online, non-downloadable motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, all featuring action, adventure, comedy, documentary, drama, fantasy, horror, crime and mystery, historical, romance, thriller, western, science fiction, news, reality, current events, sports, and variety entertainment, via broadcast television, satellite, cable television, global computer networks, websites, wireless devices, mobile applications, set top boxes, webcasts, and on-demand streaming media; Entertainment services, namely, organizing, conducting, and hosting social entertainment events in the nature of audiovisual entertainment content screenings, entertainment performances, and interactive, immersive, and visual experience events, exhibits, and exhibitions; Providing online, non-downloadable augmented reality entertainment audiovisual content, interactive reality entertainment audiovisual content, and virtual reality entertainment audiovisual content featuring action, adventure, comedy, documentary, drama, fantasy, horror, crime and mystery, historical, romance, thriller, western, science fiction, news, reality, current events, sports, and variety entertainment, via a website, the Internet, satellite, and global computer networks; Entertainment services, namely, allowing users to participate in virtual social entertainment events in the nature of audiovisual entertainment screenings, entertainment performances, and interactive, immersive, and visual experience events, exhibits, and exhibitions in virtual environments via a website, the Internet, satellite, and global computer networks; Providing information relating to motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, via a website, the Internet, satellite, and global computer networks; Providing online, non-downloadable non-fiction audio books on a variety of topics via a website, the Internet, satellite, and global computer networks; Entertainment services, namely, providing a website that enables users to engage in interactions for recreational, leisure, or entertainment purposes in virtual environments via the Internet, satellite, and global computer networks; Providing online, non-downloadable non-fiction e-books in the field of autobiographies, biographies, and careers in the entertainment industry; Providing online, non-downloadable e-books, namely, comic books and graphic novels via a website, the Internet, satellite, and global computer networks; Providing online, non-downloadable non-fiction e-books on a variety of topics via a website, the Internet, satellite, and global computer networks; Directing of motion picture films, documentaries, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series, not for advertising purposes; Publishing of books, e-books, and audio books; Providing online, non-downloadable audio books in the nature of fiction books via a website, the Internet, satellite, and global computer networks; Providing online, non-downloadable non-fiction audio books in the field of autobiographies, biographies, and careers in the entertainment industry; Providing online, non-downloadable e-books in the nature of fiction books via a website, the Internet, satellite, and global computer networks; Creation, development, production, post-production, and distribution of motion picture films, television programs, audio recordings, video recordings, audiovisual recordings, short form entertainment video recordings, podcasts, webcasts, and video web series for entertainment and educational purposes; Aerial cinematography services; Providing on-line non-downloadable general feature magazines; Cinematography services; Entertainment services, namely, personal appearances by a director, producer, and cinematographer |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 17, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 17, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 17, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 17, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 17, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Shoot Your Shot, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Encino, CA 91436 |
| Party Name | Shoot Your Shot, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Encino, CA 91436 |
| Event Date | Event Description |
| Friday, January 17, 2025 | NEW APPLICATION ENTERED |
| Friday, January 17, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 27, 2025 | ASSIGNED TO EXAMINER |
| Friday, July 11, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, July 11, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, July 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, September 20, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, September 20, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, September 21, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 28, 2025 | FINAL REFUSAL WRITTEN |
| Tuesday, October 28, 2025 | FINAL REFUSAL E-MAILED |
| Tuesday, October 28, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, October 29, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 29, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 29, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 29, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, December 19, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 19, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 19, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 19, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |