| Serial Number | 85023086 |
| Word Mark | LOOK IT UP |
| Filing Date | Monday, April 26, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, July 9, 2021 |
| Registration Number | 3940125 |
| Registration Date | Tuesday, April 5, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 18, 2011 |
| Indication of Colors claimed | The color(s) Dark blue, blue, white and yellow is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "LOOK IT UP" in dark blue letters, with the letter "I" depicted as an exclamation sign with a white and dark blue target for the point of the exclamation sign. The color of the exclamation point is a gradient of dark blue to blue that lightens from the bottom to the top of the exclamation sign. A yellow and dark blue arrow is depicted through the point of the exclamation sign. The entire mark is surrounded with a white border. The grey background is not part of the mark. |
| Goods and Services | Providing a website designed for local media for use by businesses and consumers featuring an online directory of commercial information |
| Goods and Services | Providing a website designed for local media to provide a search engine for searching an information directory for business and consumers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 29, 2010 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, February 26, 2010 |
| First Use In Commerce Date | Friday, February 26, 2010 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 5, 2010 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, February 26, 2010 |
| First Use In Commerce Date | Friday, February 26, 2010 |
| Party Name | Adco Advertising Agency, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Peoria, IL 61615 |
| Party Name | Adco Advertising Agency, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Peoria, IL 61615 |
| Party Name | Adco Advertising Agency, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Peoria, IL 61615 |
| Event Date | Event Description |
| Friday, July 9, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, July 9, 2021 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, July 9, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, July 9, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, April 2, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, April 5, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, April 5, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 5, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, May 14, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, May 14, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Saturday, May 14, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 21, 2016 | TEAS SECTION 8 RECEIVED |
| Tuesday, April 5, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 18, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 18, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, December 13, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 8, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 7, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 7, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 7, 2010 | ASSIGNED TO LIE |
| Thursday, November 18, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 15, 2010 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Monday, November 15, 2010 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Monday, November 15, 2010 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Friday, November 5, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 5, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 5, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 5, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 5, 2010 | NON-FINAL ACTION E-MAILED |
| Thursday, August 5, 2010 | NON-FINAL ACTION WRITTEN |
| Thursday, August 5, 2010 | ASSIGNED TO EXAMINER |
| Friday, April 30, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, April 29, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, April 29, 2010 | NEW APPLICATION ENTERED IN TRAM |