LOOK AT THAT! Trademark
Trademark Overview
On Monday, April 27, 2026, a trademark application was filed for LOOK AT THAT! with the United States Patent and Trademark Office. The USPTO has given the LOOK AT THAT! trademark a serial number of 99789317. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, April 27, 2026. This trademark is owned by Look At That Tours, LLC. The LOOK AT THAT! trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:
Conducting guided tours of venues, attractions, and points of interest by means of a downloadable mobile application.
Downloadable software in the nature of a mobile application for providing audio-narrated guided tours of venues, attractions, and points of interest.
General Information
| Serial Number | 99789317 |
| Word Mark | LOOK AT THAT! |
| Filing Date | Monday, April 27, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, April 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Conducting guided tours of venues, attractions, and points of interest by means of a downloadable mobile application. |
| Description of Mark | The mark consists of the stylized text "Look at That!" presented in a bold, rounded, cartoon-style font, incorporating a magnifying glass design element with a panda face. Specifically:The word "Look" appears in the upper left in a bright green color with darker green shading/outline, rendered in a bold, rounded typeface.The letter "o" in "Look" is replaced by a magnifying glass design. The magnifying glass features a circular lens with a light blue background inside which a black and white panda face is depicted. The magnifying glass handle extends to the lower right and is rendered in a gradient of orange to yellow.The words "at That!" appear in the lower portion of the mark in a bright orange color with darker orange shading/outline, in the same bold, rounded typeface.The exclamation point "!" is rendered in blue with a darker blue outline.The entire mark is surrounded by a white sticker-style border/outline that follows the contours of the lettering and design elements.The overall commercial impression of the mark is a playful, child-friendly logo combining bold multicolored lettering in green and orange with a magnifying glass and panda face design element, suggesting discovery and exploration. |
| Goods and Services | Downloadable software in the nature of a mobile application for providing audio-narrated guided tours of venues, attractions, and points of interest. |
| Indication of Colors claimed | The color(s) Green, Orange, Yellow, Blue, Black, White is/are claimed as a feature of the mark. |
| Pseudo Mark | LOOK AT THAT |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 27, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 27, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Look At That Tours, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boerne, TX 78006
US |
Trademark Events
| Event Date | Event Description |
| Monday, April 27, 2026 | NEW APPLICATION ENTERED |
| Monday, April 27, 2026 | APPLICATION FILING RECEIPT MAILED |
