LONGEVITY IS THE NEW LUXURY Trademark
Trademark Overview
On Monday, June 9, 2025, a trademark application was filed for LONGEVITY IS THE NEW LUXURY with the United States Patent and Trademark Office. The USPTO has given the LONGEVITY IS THE NEW LUXURY trademark a serial number of 99223848. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, January 27, 2026. This trademark is owned by The DaVinci Alliance, Inc.. The LONGEVITY IS THE NEW LUXURY trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:
Providing information, news and commentary in the field of nutrition, health and wellness
General Information
| Serial Number | 99223848 |
| Word Mark | LONGEVITY IS THE NEW LUXURY |
| Filing Date | Monday, June 9, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 27, 2026 |
Trademark Statements
| Goods and Services | Providing information, news and commentary in the field of nutrition, health and wellness |
Classification Information
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 9, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Wednesday, January 29, 2025 |
| First Use In Commerce Date | Wednesday, January 29, 2025 |
Trademark Owner History
| Party Name | The DaVinci Alliance, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Washington, DC 20016 |
| Party Name | The DaVinci Alliance, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Washington, DC 20016 |
Trademark Events
| Event Date | Event Description |
| Monday, June 9, 2025 | NEW APPLICATION ENTERED |
| Monday, June 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 19, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, August 27, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 27, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 5, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 5, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Monday, January 5, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, January 5, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Monday, January 5, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 21, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 27, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 27, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |