| Serial Number | 87015018 |
| Word Mark | LONGEVITY BRAND SUA ÔNG THO |
| Filing Date | Tuesday, April 26, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, November 22, 2023 |
| Registration Number | 5221159 |
| Registration Date | Tuesday, June 13, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 28, 2017 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Milk and milk products, namely, sweetened and unsweetened evaporated and condensed milk |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "shou xing gong lian nai" and this means "GOD OF LONGEVITY CONDENSED MILK" in English. |
| Translation of Words in Mark | The English translation of the wording "sua ông tho" in the mark is "Longevity Condensed milk". |
| NOT AVAILABLE | "BRAND", "SUA" AND THE CHINESE AND VIETNAMESE CHARACTERS THAT TRANSLITERATE TO "LIAN NAI" |
| Description of Mark | The mark consists of a square design with the wording "LONGEVITY BRAND" on a shared bar above the image of an old man with Chinese and Vietnamese characters to the left of the man. Below the old man appears the wording "SUA ONG THO" with a bar below the wording. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 29, 2016 |
| Primary Code | 029 |
| First Use Anywhere Date | Friday, July 31, 1936 |
| First Use In Commerce Date | Sunday, January 31, 1982 |
| Party Name | FrieslandCampina Nederland B.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | AMERSFOORT 3818 LE NL |
| Party Name | FrieslandCampina Nederland B.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | 3818 LE AMERSFOORT NL |
| Party Name | FrieslandCampina Nederland B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | 3818 LE AMERSFOORT NL |
| Event Date | Event Description |
| Friday, April 29, 2016 | NEW APPLICATION ENTERED |
| Friday, April 29, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 30, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 5, 2016 | ASSIGNED TO EXAMINER |
| Thursday, July 7, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, July 7, 2016 | NON-FINAL ACTION E-MAILED |
| Thursday, July 7, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 16, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, January 17, 2017 | ASSIGNED TO LIE |
| Wednesday, January 18, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 18, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 2, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 21, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, March 8, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 28, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 28, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 13, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 13, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, May 25, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, November 22, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 22, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, November 22, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, June 13, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |