| Serial Number | 98502398 |
| Word Mark | LONGER. HEALTHIER. BETTER. |
| Filing Date | Tuesday, April 16, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 14, 2025 |
| Registration Number | 7653405 |
| Registration Date | Tuesday, January 14, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 26, 2024 |
| Goods and Services | Provision of health and wellness education, namely, providing classes and instruction in the field of longevity, health and wellness to people of all ages; Education services, namely, providing on-line courses in the field of longevity, health and wellness; Educational services, namely, conducting programs in the field of longevity, health and wellness |
| Goods and Services | Insurance services, namely, issuing, administering, and underwriting life insurance; insurance underwriting and insurance administration services for life insurance programs that include a wellness program |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 16, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, October 27, 2023 |
| First Use In Commerce Date | Friday, October 27, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 16, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, September 11, 2023 |
| First Use In Commerce Date | Monday, September 11, 2023 |
| Party Name | John Hancock Life Insurance Company (U.S.A.) |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02116 |
| Party Name | John Hancock Life Insurance Company (U.S.A.) |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02116 |
| Party Name | John Hancock Life Insurance Company (U.S.A.) |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02116 |
| Event Date | Event Description |
| Tuesday, April 16, 2024 | NEW APPLICATION ENTERED |
| Sunday, September 29, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, November 2, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 29, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, November 20, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 26, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 26, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 14, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 14, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |