LONGER. HEALTHIER. BETTER. Trademark

Trademark Overview


On Tuesday, April 16, 2024, a trademark application was filed for LONGER. HEALTHIER. BETTER. with the United States Patent and Trademark Office. The USPTO has given the LONGER. HEALTHIER. BETTER. trademark a serial number of 98502398. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, April 16, 2024. This trademark is owned by John Hancock Life Insurance Company (U.S.A.). The LONGER. HEALTHIER. BETTER. trademark is filed in the Insurance & Financial Services and Education & Entertainment Services categories with the following description:

Provision of health and wellness education, namely, providing classes and instruction in the field of longevity, health and wellness to people of all ages; Education services, namely, providing on-line courses in the field of longevity, health and wellness; Educational services, namely, conducting programs in the field of longevity, health and wellness

Insurance services, namely, issuing, administering, and underwriting life insurance; insurance underwriting and insurance administration services for life insurance programs that include a wellness program
longer. healthier. better.

General Information


Serial Number98502398
Word MarkLONGER. HEALTHIER. BETTER.
Filing DateTuesday, April 16, 2024
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, April 16, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProvision of health and wellness education, namely, providing classes and instruction in the field of longevity, health and wellness to people of all ages; Education services, namely, providing on-line courses in the field of longevity, health and wellness; Educational services, namely, conducting programs in the field of longevity, health and wellness
Goods and ServicesInsurance services, namely, issuing, administering, and underwriting life insurance; insurance underwriting and insurance administration services for life insurance programs that include a wellness program

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 16, 2024
Primary Code036
First Use Anywhere DateFriday, October 27, 2023
First Use In Commerce DateFriday, October 27, 2023

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, April 16, 2024
Primary Code041
First Use Anywhere DateMonday, September 11, 2023
First Use In Commerce DateMonday, September 11, 2023

Trademark Owner History


Party NameJohn Hancock Life Insurance Company (U.S.A.)
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBoston, MA 02116

Trademark Events


Event DateEvent Description
Tuesday, April 16, 2024NEW APPLICATION ENTERED
Sunday, September 29, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED