LONGER. HEALTHIER. BETTER. Trademark

Trademark Overview


On Tuesday, April 16, 2024, a trademark application was filed for LONGER. HEALTHIER. BETTER. with the United States Patent and Trademark Office. The USPTO has given the LONGER. HEALTHIER. BETTER. trademark a serial number of 98502397. The federal status of this trademark filing is REGISTERED as of Tuesday, February 17, 2026. This trademark is owned by John Hancock Life Insurance Company (U.S.A.). The LONGER. HEALTHIER. BETTER. trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:

Entertainment services, namely, providing podcasts in the field of personal finance, financial wellness, investments, and insurance; educational services, namely, providing podcasts in the field of investments, and insurance and health and wellness

Downloadable podcasts in the field of personal finance, financial wellness, investments, insurance and health and wellness
longer. healthier. better.

General Information


Serial Number98502397
Word MarkLONGER. HEALTHIER. BETTER.
Filing DateTuesday, April 16, 2024
Status700 - REGISTERED
Status DateTuesday, February 17, 2026
Registration Number8146573
Registration DateTuesday, February 17, 2026
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 26, 2024

Trademark Statements


Goods and ServicesEntertainment services, namely, providing podcasts in the field of personal finance, financial wellness, investments, and insurance; educational services, namely, providing podcasts in the field of investments, and insurance and health and wellness
Goods and ServicesDownloadable podcasts in the field of personal finance, financial wellness, investments, insurance and health and wellness

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, April 16, 2024
Primary Code009
First Use Anywhere DateSunday, March 31, 2024
First Use In Commerce DateSunday, March 31, 2024

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, April 16, 2024
Primary Code041
First Use Anywhere DateSunday, March 31, 2024
First Use In Commerce DateSunday, March 31, 2024

Trademark Owner History


Party NameJohn Hancock Life Insurance Company (U.S.A.)
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBoston, MA 02116

Party NameJohn Hancock Life Insurance Company (U.S.A.)
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBoston, MA 02116

Party NameJohn Hancock Life Insurance Company (U.S.A.)
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBoston, MA 02116

Trademark Events


Event DateEvent Description
Tuesday, April 16, 2024NEW APPLICATION ENTERED
Sunday, September 29, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 29, 2024ASSIGNED TO EXAMINER
Saturday, November 2, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 20, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 26, 2024PUBLISHED FOR OPPOSITION
Tuesday, November 26, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 7, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, July 2, 2025TEAS STATEMENT OF USE RECEIVED
Wednesday, January 7, 2026CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 2, 2025USE AMENDMENT FILED
Thursday, January 8, 2026STATEMENT OF USE PROCESSING COMPLETE
Friday, January 23, 2026ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, January 23, 2026NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 17, 2026REGISTERED-PRINCIPAL REGISTER
Tuesday, February 17, 2026NOTICE OF REGISTRATION CONFIRMATION EMAILED