LOCO REWARDS Trademark

Trademark Overview


On Friday, April 21, 2017, a trademark application was filed for LOCO REWARDS with the United States Patent and Trademark Office. The USPTO has given the LOCO REWARDS trademark a serial number of 87421132. The federal status of this trademark filing is REGISTERED as of Tuesday, July 3, 2018. This trademark is owned by El Pollo Loco, Inc.. The LOCO REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Arranging and conducting incentive reward programs to promote the sale of restaurant services
loco rewards

General Information


Serial Number87421132
Word MarkLOCO REWARDS
Filing DateFriday, April 21, 2017
Status700 - REGISTERED
Status DateTuesday, July 3, 2018
Registration Number5509558
Registration DateTuesday, July 3, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 5, 2017

Trademark Statements


Goods and ServicesArranging and conducting incentive reward programs to promote the sale of restaurant services
Translation of Words in MarkThe English translation of "LOCO" in the mark is "crazy".
Disclaimer with Predetermined Text"REWARDS"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, April 28, 2017
Primary Code035
First Use Anywhere DateWednesday, May 31, 2017
First Use In Commerce DateWednesday, May 31, 2017

Trademark Owner History


Party NameEl Pollo Loco, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCosta Mesa, CA 92626

Party NameEl Pollo Loco, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCosta Mesa, CA 92626

Party NameEl Pollo Loco, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCosta Mesa, CA 92626

Trademark Events


Event DateEvent Description
Friday, March 29, 2024TEAS SECTION 8 & 15 RECEIVED
Monday, July 3, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, September 28, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 22, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 3, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, May 30, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, April 26, 2018STATEMENT OF USE PROCESSING COMPLETE
Monday, April 9, 2018USE AMENDMENT FILED
Thursday, April 26, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, April 9, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, October 31, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 5, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 5, 2017PUBLISHED FOR OPPOSITION
Thursday, August 31, 2017ASSIGNED TO EXAMINER
Wednesday, August 16, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, July 28, 2017ASSIGNED TO LIE
Wednesday, July 19, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 18, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 18, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 18, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 18, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 18, 2017NON-FINAL ACTION E-MAILED
Tuesday, July 18, 2017NON-FINAL ACTION WRITTEN
Monday, July 17, 2017ASSIGNED TO EXAMINER
Friday, April 28, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 25, 2017NEW APPLICATION ENTERED