LOCO. Trademark

Trademark Overview


On Tuesday, July 30, 2024, a trademark application was filed for LOCO. with the United States Patent and Trademark Office. The USPTO has given the LOCO. trademark a serial number of 98674673. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, February 26, 2025. This trademark is owned by Lobato Eduardo. The LOCO. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Event management services being organizing and conducting of commercial trade show events; Event management services being organizing and conducting of exhibitions for commercial or advertising purposes; Event marketing; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing services in the field of conversion rate optimization (CRO); Marketing services in the field of web site traffic optimization; Marketing services in the nature of lead generation; Marketing consulting services relating to long-term business strategy development for non-profit organizations; ...
loco.

General Information


Serial Number98674673
Word MarkLOCO.
Filing DateTuesday, July 30, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateWednesday, February 26, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of "The mark consists of the word 'LOCO.' in a custom-designed font. The letters are stylized and presented in a unique, proprietary typeface designed specifically for the brand. The mark 'LOCO.' with the period represents 'Lobato & Company.' or 'Lobato&Co.'".
Pseudo MarkLOBATO AND CO
Pseudo MarkLOBATO AND COMPANY
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesBrand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Event management services being organizing and conducting of commercial trade show events; Event management services being organizing and conducting of exhibitions for commercial or advertising purposes; Event marketing; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing services in the field of conversion rate optimization (CRO); Marketing services in the field of web site traffic optimization; Marketing services in the nature of lead generation; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing the goods and services of others; Advertising and marketing services, namely, promoting the goods and services of others; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising services to create brand identity for others; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Concept and brand development services for corporate clients; Consulting services in the field of digital marketing; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; On-line customer-based social media brand marketing services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Promoting, marketing and advertising the brands and goods of others related to all industries, through all public and private communication means, namely, promoting the brands and goods of others made in the United States; Providing marketing and promotion of special events; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Special event planning for business purposes; Special event planning for commercial, promotional or advertising purposes

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, July 30, 2024
Primary Code035
First Use Anywhere DateSaturday, June 22, 2024
First Use In Commerce DateSaturday, June 22, 2024

Trademark Owner History


Party NameLobato Eduardo
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressFort Lee, NJ 07024

Trademark Events


Event DateEvent Description
Wednesday, July 31, 2024NEW APPLICATION ENTERED
Sunday, February 16, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 18, 2025ASSIGNED TO EXAMINER
Wednesday, February 26, 2025NON-FINAL ACTION E-MAILED
Wednesday, February 26, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 26, 2025NON-FINAL ACTION WRITTEN