LOARD'S SINCE 1950 Trademark

Trademark Overview


On Monday, June 16, 2014, a trademark application was filed for LOARD'S SINCE 1950 with the United States Patent and Trademark Office. The USPTO has given the LOARD'S SINCE 1950 trademark a serial number of 86311341. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, October 15, 2020. This trademark is owned by Silver Moon LP. The LOARD'S SINCE 1950 trademark is filed in the Restaurant & Hotel Services category with the following description:

Catering services; Ice cream parlors
loard's since 1950

General Information


Serial Number86311341
Word MarkLOARD'S SINCE 1950
Filing DateMonday, June 16, 2014
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, October 15, 2020
Registration Number4797952
Registration DateTuesday, August 25, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 9, 2015

Trademark Statements


Description of MarkThe mark consists of the word "LOARD'S" in blue stylized cursive script, positioned over a pink and white ice cream cone. The apostrophe in the wording "LOARD'S" is replaced by a stylized blue diamond design. The wording and the design appear on a circular white background with blue arcs encircling the ice cream cone. The wording "SINCE 1950" appears in white inside of a blue circle with white outlining. The blue circle appears on the white background and to the right of the ice cream cone.
Indication of Colors claimedThe color(s) blue, pink and white is/are claimed as a feature of the mark.
NOT AVAILABLE"SINCE 1950"
Goods and ServicesCatering services; Ice cream parlors

Classification Information


International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, June 25, 2014
Primary Code043
First Use Anywhere DateSaturday, November 30, 2013
First Use In Commerce DateSaturday, November 30, 2013

Trademark Owner History


Party NameSilver Moon LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressSan Leandro, CA 94577

Party NameSilver Moon LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSan Leandro, CA 94577

Party NameSilver Moon LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSan Leandro, CA 94577

Trademark Events


Event DateEvent Description
Thursday, June 26, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 24, 2014ASSIGNED TO EXAMINER
Wednesday, October 1, 2014NON-FINAL ACTION WRITTEN
Thursday, June 19, 2014NEW APPLICATION ENTERED
Wednesday, June 25, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 1, 2014NON-FINAL ACTION E-MAILED
Wednesday, October 1, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 1, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, April 1, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 3, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, May 2, 2015ASSIGNED TO LIE
Saturday, May 2, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 20, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 9, 2015PUBLISHED FOR OPPOSITION
Tuesday, June 9, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 25, 2015REGISTERED-PRINCIPAL REGISTER
Friday, March 6, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 6, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 6, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 6, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, March 6, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 6, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 8, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 21, 2015TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, October 21, 2015REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED
Friday, August 28, 2020TEAS SECTION 8 & 15 RECEIVED
Wednesday, May 13, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 15, 2020REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Tuesday, August 25, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, October 15, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 15, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 15, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, August 25, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED