LOARD'S SINCE 1950 Trademark

Trademark Overview


On Monday, June 16, 2014, a trademark application was filed for LOARD'S SINCE 1950 with the United States Patent and Trademark Office. The USPTO has given the LOARD'S SINCE 1950 trademark a serial number of 86311339. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, August 4, 2025. This trademark is owned by Silver Moon LP. The LOARD'S SINCE 1950 trademark is filed in the Staple Food Products category with the following description:

Ice cream
loard's since 1950

General Information


Serial Number86311339
Word MarkLOARD'S SINCE 1950
Filing DateMonday, June 16, 2014
Status800 - REGISTERED AND RENEWED
Status DateMonday, August 4, 2025
Registration Number4702900
Registration DateTuesday, March 17, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 30, 2014

Trademark Statements


Goods and ServicesIce cream
Description of MarkThe mark consists of the word "LOARD'S" in blue stylized cursive script, positioned over a pink and white ice cream cone. The apostrophe in the wording "LOARD'S" is replaced by a stylized blue diamond design. The wording and the design appear on a circular white background with blue arcs encircling the ice cream cone. The wording "SINCE 1950" appears in white inside of a blue circle with white outlining. The blue circle appears on the white background and to the right of the ice cream cone.
Indication of Colors claimedThe color(s) blue, pink and white is/are claimed as a feature of the mark.
NOT AVAILABLE"SINCE 1950"

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, June 25, 2014
Primary Code030
First Use Anywhere DateSaturday, November 30, 2013
First Use In Commerce DateSaturday, November 30, 2013

Trademark Owner History


Party NameSilver Moon LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressSan Leandro, CA 94577

Party NameSilver Moon LP
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressSan Leandro, CA 94577

Party NameSilver Moon LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressSan Leandro, CA 94577

Trademark Events


Event DateEvent Description
Thursday, June 19, 2014NEW APPLICATION ENTERED
Wednesday, June 25, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 1, 2014NON-FINAL ACTION WRITTEN
Wednesday, October 1, 2014NON-FINAL ACTION E-MAILED
Wednesday, October 1, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 4, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 6, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 24, 2014ASSIGNED TO LIE
Monday, November 24, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 10, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 30, 2014PUBLISHED FOR OPPOSITION
Tuesday, December 30, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 17, 2015REGISTERED-PRINCIPAL REGISTER
Thursday, October 22, 2015TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, June 26, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 24, 2014ASSIGNED TO EXAMINER
Tuesday, November 4, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 5, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 22, 2015REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Friday, March 6, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 17, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, May 13, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 6, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 6, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 6, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, March 6, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 6, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 15, 2020REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Wednesday, March 17, 2021TEAS SECTION 8 & 15 RECEIVED
Friday, July 23, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, July 23, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, March 17, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, August 4, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 4, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, August 4, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, August 4, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Sunday, March 17, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, July 23, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Related Keywords


since loard cream