| Description of Mark | The mark consists of SUMMARY:The mark consists of a five-pointed star design centered within a circular compass-like background featuring graduated markings along its circumference. The star contains a smaller star element at its center. A simplified house design appears beneath the star within the circular background. Below the graphical elements, the text "LOANSTAR MORTGAGE" appears in bold capital letters, followed by horizontal lines on either side. The phrase "GUIDING YOU HOME, ONE DREAM AT A TIME" appears in smaller capital letters beneath the company name. The mark appears in standard character format without claim to any particular color, font style, size, or design.DESCRIPTION:The Loanstar Mortgage logo presents a sophisticated and meaningful design incorporating multiple symbolic elements in navy blue and silver/white colors. The Loanstar, The Loanstars, and Loanstar Mortgage may be used interchangeably to refer to the same corporation conducting business. Primary Star ElementThe dominant five-pointed star resembles a law enforcement badge design, featuring clean geometric lines and a professional appearance. This pentagonal star represents the foundational beginnings of the company, drawing parallel to the Biblical Pentateuch's significance as humanity's beginning.Central CoreAt the star's center lies a smaller cruciform star, representing the Star of Bethlehem. This central element symbolizes divine guidance and core values, positioned deliberately to reflect its role as the spiritual and moral compass of the business operations.Compass DesignThe circular element behind the star functions as a compass rose, featuring subtle gradients and markings. This compass symbolizes directional guidance, with a clear northern orientation representing upward progress and achievement. The design integrates seamlessly with the central star, creating a layered visual effect.Architectural ElementA simple house icon is positioned at the base of the star, featuring a minimalist design with a window detail. This placement symbolizes the connection between celestial guidance and earthly dwellings, referencing James 1:17's message about gifts from above.Typography and TaglineThe word "LOANSTAR" appears in bold, capitalized letters below the symbol, followed by "MORTGAGE" in the same style. The tagline "GUIDING YOU HOME, ONE DREAM AT A TIME" is presented in smaller text, completing the logo's message of guided journey and purposeful service.Color SchemeThe logo utilizes a professional color palette of navy blue and silver/white, creating depth and dimension while maintaining clarity and readability across various applications. This comprehensive design successfully merges professional, spiritual, and service-oriented elements into a cohesive visual identity suitable for trademark and copyright protection.BACKGROUND DETAILS:THE STAR: Is the NorthStar, is similar in design to a police badge, because it was a big part of our life and how we started - most of our clients were in law enforcement. But unlike most police stars that have 7 points, this has 5. The star, or badge, represents the beginning for us. Similarly, the first five books of the Bible are called the Pentatook (Penta meaning 5), and the Pentatook was Gods beginning for us as human beings. THE CORE:At the center of the 5 point star is a smaller star, the Star of Bethlehem. It’s in the shape of a cross, and it shined bright the night Jesus was born. The star is at the center of everything, and like the star, Jesus and God are at the center of everything we do. It represents our core values, and what we believe in.THE COMPASS:Behind the star is a circle. The circle represents a compass. The compass represents the direction our company is headed. It is guided by our core values at the center - The Star of Bethlehem (God). The direction the compass is headed is North, when looking at it on a map, that direction is up, and it’s the direction our company is always striving for.THE HOUSE:Below the star there is a house. The house represents what we do in the mortgage and real estate industry, by trying to secure homes for everyone we come in contact with. The home sits below the stars, as they normally do, but it’s also a reminder that every gift is from above - • James 1:17: "Every good gift and every perfect gift is from above, coming down from the Father of lights, with whom there is no variation or shadow due to change"THE SLOGAN: “ Guiding you home, one dream at a time”Just as the North Star serves as a guide to navigators, and the three wisemen in search of Jesus, we strive to be a guide to help you find the right loan and home for your family. |
