| Serial Number | 90978977 |
| Word Mark | LOANPLICITY POWERED BY PRIMELENDING |
| Filing Date | Friday, June 11, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 28, 2023 |
| Registration Number | 7013797 |
| Registration Date | Tuesday, March 28, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 19, 2022 |
| Description of Mark | The mark consists of the word LOANPLICITY in lowercase letters with the image of a keyhole in the letter "O", all above the words POWERED BY PRIMELENDING. |
| Pseudo Mark | LOAN PLICITY POWERED BY PRIME LENDING |
| Goods and Services | Financial services, namely, mortgage lending services, mortgage planning, mortgage refinancing, and home equity loan services; providing information in the field of mortgage lending services, mortgage planning, mortgage refinancing, and home equity loan services; mortgage lending; providing advisory services relating to the loan and mortgage process |
| Section 2(f) Limitation Statement | as to "PRIMELENDING" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 31, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, July 6, 2021 |
| First Use In Commerce Date | Tuesday, July 6, 2021 |
| Party Name | PRIMELENDING, A PLAINSCAPITAL COMPANY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75252 |
| Party Name | PRIMELENDING, A PLAINSCAPITAL COMPANY |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75252 |
| Party Name | Hilltop Holdings Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75205 |
| Party Name | Hilltop Holdings Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75205 |
| Event Date | Event Description |
| Tuesday, March 28, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 28, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, February 23, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, February 22, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, January 20, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, December 13, 2022 | USE AMENDMENT FILED |
| Thursday, January 12, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 11, 2023 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, December 13, 2022 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, January 11, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, December 13, 2022 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, December 13, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 16, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 16, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 16, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 23, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 14, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 19, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 19, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 30, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, March 16, 2022 | ASSIGNED TO LIE |
| Monday, March 14, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 10, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 10, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 10, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 10, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 2, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, September 1, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, August 31, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 15, 2021 | NEW APPLICATION ENTERED |