| Serial Number | 78658776 |
| Word Mark | LIVING WELL EATING SMART |
| Filing Date | Monday, June 27, 2005 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, December 16, 2016 |
| Registration Number | 3205140 |
| Registration Date | Tuesday, February 6, 2007 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 21, 2006 |
| Goods and Services | PRINTED MATERIAL, NAMELY, PROMOTIONAL MATERIALS, PROGRAMS, AND PUBLICATIONS, NAMELY, MAGAZINES, BOOKLETS AND BROCHURES, ALL IN THE FIELD OF HEALTH, WELLNESS AND NUTRITION USED IN CONNECTION WITH RETAIL GROCERY STORES |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 1, 2005 |
| Primary Code | 016 |
| First Use Anywhere Date | Saturday, December 31, 2005 |
| First Use In Commerce Date | Saturday, December 31, 2005 |
| Party Name | BIG Y FOODS INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SPRINGFIELD, MA 01104 |
| Party Name | BIG Y FOODS INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SPRINGFIELD, MA 01104 |
| Party Name | Mars Advertising Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48034 |
| Party Name | Mars Advertising Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48075 |
| Party Name | Mars Advertising Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48034 |
| Party Name | Mars Advertising Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48075 |
| Party Name | Mars Advertising Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48034 |
| Party Name | Mars Advertising Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48075 |
| Event Date | Event Description |
| Friday, December 16, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, December 16, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, December 16, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, December 16, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 6, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, February 6, 2016 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, February 14, 2013 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, February 14, 2013 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 14, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, February 1, 2013 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, May 14, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, May 10, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 6, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 21, 2006 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 1, 2006 | NOTICE OF PUBLICATION |
| Thursday, September 28, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, September 27, 2006 | ASSIGNED TO LIE |
| Monday, September 18, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 6, 2006 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, September 6, 2006 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 6, 2006 | USE AMENDMENT ACCEPTED |
| Wednesday, September 6, 2006 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 15, 2006 | DISAPPROVAL - AMENDMENT TO USE E-MAILED |
| Tuesday, August 15, 2006 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 15, 2006 | AMENDMENT OF ALLEGED USE DISAPPROVED |
| Thursday, August 3, 2006 | AMENDMENT TO USE PROCESSING COMPLETE |
| Friday, July 21, 2006 | USE AMENDMENT FILED |
| Thursday, August 3, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 21, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 21, 2006 | TEAS AMENDMENT OF USE RECEIVED |
| Friday, July 21, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, January 21, 2006 | NON-FINAL ACTION E-MAILED |
| Saturday, January 21, 2006 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 18, 2006 | ASSIGNED TO EXAMINER |
| Friday, July 1, 2005 | NEW APPLICATION ENTERED IN TRAM |