LIVEWIRE Trademark

Trademark Overview


On Monday, November 28, 2022, a trademark application was filed for LIVEWIRE with the United States Patent and Trademark Office. The USPTO has given the LIVEWIRE trademark a serial number of 79363517. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Tuesday, April 23, 2024. This trademark is owned by Livewire Group International Pty Ltd. The LIVEWIRE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable computer software in particular downloadable computer software for the administration of advertising and analysing and processing market information; Electronic databases in the field of advertising and marketing recorded on computer media; Downloadable or recorded computer application software for mobile phones, portable media players, handheld computers and desktop computers, namely, software for use in electronic storage of data, media buying and data management; Network applications being downloadable or recorded computer programs for use in media buying and data management in the field of advertising and marketing; Downloadable or recorded computer software development tools; Data sets in the field of advertising and marketing recorded on computer media; Downloadable or recorded computer software programs for data synchronisation in the field of advertising and marketing; Downloadable or recorded computer software programs for use with personal and handheld devices fo...

Provision of marketing and promotional services targeting gaming audiences; planning and executing marketing and promotional strategies targeting gaming audiences

Software as a service (SaaS) services featuring software for use in media buying and data management in the field of advertising and marketing; Platform as a service (PAAS) featuring computer software platforms for use in media buying and data management in the field of advertising and marketing; Providing on-line non-downloadable software for use in media buying and data management in the field of advertising and marketing; Software design and development; Technical software support services, namely, troubleshooting of computer software problems; Software engineering services; Design of communication systems for transmission and reception of voice, data and video; Provision of information relating to computer programming and software; Application service provider (ASP) featuring software for use in media buying and data management in the field of advertising and marketing; Infrastructure as a service (IaaS) services, namely, hosting software for use in media buying and data management...
livewire

General Information


Serial Number79363517
Word MarkLIVEWIRE
Filing DateMonday, November 28, 2022
Status645 - FINAL REFUSAL - MAILED
Status DateTuesday, April 23, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable computer software in particular downloadable computer software for the administration of advertising and analysing and processing market information; Electronic databases in the field of advertising and marketing recorded on computer media; Downloadable or recorded computer application software for mobile phones, portable media players, handheld computers and desktop computers, namely, software for use in electronic storage of data, media buying and data management; Network applications being downloadable or recorded computer programs for use in media buying and data management in the field of advertising and marketing; Downloadable or recorded computer software development tools; Data sets in the field of advertising and marketing recorded on computer media; Downloadable or recorded computer software programs for data synchronisation in the field of advertising and marketing; Downloadable or recorded computer software programs for use with personal and handheld devices for application development; all of the aforementioned goods used in relation to the provision, planning and executing of marketing and promotional strategies targeting gaming audiences
Goods and ServicesProvision of marketing and promotional services targeting gaming audiences; planning and executing marketing and promotional strategies targeting gaming audiences
Goods and ServicesSoftware as a service (SaaS) services featuring software for use in media buying and data management in the field of advertising and marketing; Platform as a service (PAAS) featuring computer software platforms for use in media buying and data management in the field of advertising and marketing; Providing on-line non-downloadable software for use in media buying and data management in the field of advertising and marketing; Software design and development; Technical software support services, namely, troubleshooting of computer software problems; Software engineering services; Design of communication systems for transmission and reception of voice, data and video; Provision of information relating to computer programming and software; Application service provider (ASP) featuring software for use in media buying and data management in the field of advertising and marketing; Infrastructure as a service (IaaS) services, namely, hosting software for use in media buying and data management for use by others; Data security services, namely, data encryption services for providing security and anonymity for electronically transmitted credit card transactions; Providing on-line non-downloadable software applications for use in media buying and data management in the field of advertising and marketing via the internet and other electronic networks; Providing search engines for the Internet; Creating and designing web pages for others relating to creating virtual communities for registered users to participate in discussions and engage in social, business, educational and community networking; Hosting customisable web pages containing user-generated content and user-defined and directed content, personal profiles, audio, video, photographic images, text, graphics and data; Hosting of digital content on the Internet, namely, hosting searchable indexes and databases of information, in particular text, electronic documents, databases, graphics and audio visual information; File sharing services, namely, hosting a website featuring technology enabling users to share, upload and download electronic files and web-links; File sharing services, namely, hosting an interactive platform for uploading, posting, showing, displaying, tagging, sharing and transmitting messages, comments, multimedia content, photos, pictures, images, text, information, and user-generated content; Providing temporary use of online non-downloadable software that facilitates sharing and discovering information and media content via local and global computer, mobile, cellular, electronic, wireless, and data communications networks; Electronic data storage; Remote computer data back up services; Computer database development services; Providing temporary use of online non-downloadable authentication software for controlling access to and communications with computers and computer networks; Creating and designing an online interactive database featuring research and general information; Information, advisory, technical, support and consultancy services in relation to all of the aforementioned; all of the aforementioned services in relation to the provision, planning and executing of marketing and promotional strategies and services targeting gaming audiences

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, February 24, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 24, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, February 24, 2023
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLivewire IP Holdings Pty Ltd
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressAU

Party NameLivewire Group International Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Thursday, February 23, 2023SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, February 24, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 7, 2023ASSIGNED TO EXAMINER
Tuesday, February 28, 2023APPLICATION FILING RECEIPT MAILED
Saturday, May 13, 2023CHANGE OF OWNER RECEIVED FROM IB
Wednesday, September 13, 2023NON-FINAL ACTION WRITTEN
Saturday, October 14, 2023NEW REPRESENTATIVE AT IB RECEIVED
Thursday, September 14, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Thursday, September 28, 2023REFUSAL PROCESSED BY MPU
Thursday, September 28, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Wednesday, October 25, 2023REFUSAL PROCESSED BY IB
Monday, March 25, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 25, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 26, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 23, 2024FINAL REFUSAL E-MAILED
Tuesday, April 23, 2024FINAL REFUSAL WRITTEN
Tuesday, April 23, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Sunday, July 21, 2024NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Monday, July 22, 2024NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Sunday, August 11, 2024NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Saturday, May 25, 2024NEW REPRESENTATIVE AT IB RECEIVED