| Serial Number | 97056548 |
| Word Mark | LIVEPLAYGO |
| Filing Date | Friday, October 1, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 5, 2023 |
| Registration Number | 7158451 |
| Registration Date | Tuesday, September 5, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 14, 2023 |
| Pseudo Mark | LIVE PLAY GO |
| Goods and Services | Arranging and conducting incentive subscription-based reward programs to promote the sale of hotels, airfare, restaurants, food, flights, theme park passes, car rentals, bicycle rentals, and entertainment; administration of a customer loyalty program which provides discounts, special admission, coupons, and VIP passes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 28, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 8, 2022 |
| First Use In Commerce Date | Tuesday, February 8, 2022 |
| Party Name | Clarus Direct, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rocky Hill, CT 06067 |
| Party Name | Clarus Direct, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rocky Hill, CT 06067 |
| Party Name | Clarus Direct, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rocky Hill, CT 06067 |
| Event Date | Event Description |
| Tuesday, September 5, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 5, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, July 29, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, July 28, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, July 27, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, July 6, 2023 | USE AMENDMENT FILED |
| Tuesday, July 25, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, July 6, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 11, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, March 8, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 14, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 14, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 25, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, January 11, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 6, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 5, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 5, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 5, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 5, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 5, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 5, 2022 | ASSIGNED TO EXAMINER |
| Thursday, October 28, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 5, 2021 | NEW APPLICATION ENTERED |