| Serial Number | 97062318 |
| Word Mark | LIVE YOUR ALOHA MAUI AND SONS |
| Filing Date | Wednesday, October 6, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 8, 2024 |
| Registration Number | 7530921 |
| Registration Date | Tuesday, October 8, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 2, 2023 |
| Description of Mark | The mark consists of the wording "LIVE YOUR ALOHA" in black, with the "O" in "ALOHA" comprising a black circle containing the wording "MAUI" across the middle in white lettering, with a thin white band around the perimeter of the black circle resolving to the wording "AND SONS" in white at the bottom of the black circle, and with a small green triangle in the upper-left quadrant of the black circle, a small pink circle in the upper-right quadrant of the black circle, a small blue rectangle in the lower-right quadrant of the black circle, and a small yellow square in the lower-left quadrant of the black circle. |
| Goods and Services | Clothing, namely, shorts, shirts, pants, bathing suits, jackets, hats, t-shirts, tank tops, sweat shirts, sweat pants, socks, footwear, board shorts, long sleeve shirts, swimming suits, swimwear, skirts, blouses, vests |
| Indication of Colors claimed | The color(s) green, pink, blue, yellow, black and white is/are claimed as a feature of the mark. |
| Goods and Services | Online retail store services featuring apparel, swimwear, skateboards and skateboarding accessories, and surfboards and surfing accessories |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 30, 2021 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, May 1, 2022 |
| First Use In Commerce Date | Sunday, May 1, 2022 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 30, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 17, 2024 |
| First Use In Commerce Date | Monday, June 17, 2024 |
| Party Name | Maui and Sons |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Pacific Palisades, CA 90272 |
| Party Name | Maui and Sons |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Pacific Palisades, CA 90272 |
| Party Name | Maui and Sons |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Pacific Palisades, CA 90272 |
| Event Date | Event Description |
| Wednesday, July 20, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, October 9, 2021 | NEW APPLICATION ENTERED |
| Saturday, October 30, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 2, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, July 11, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, July 20, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 20, 2022 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 20, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 20, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 20, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 21, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, July 21, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, July 21, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, November 21, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, January 18, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 18, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 18, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 23, 2023 | FINAL REFUSAL WRITTEN |
| Thursday, February 23, 2023 | FINAL REFUSAL E-MAILED |
| Thursday, February 23, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Saturday, February 25, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Saturday, February 25, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, February 25, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 30, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 12, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 2, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 2, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 27, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, December 27, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 27, 2023 | SOU EXTENSION 1 FILED |
| Wednesday, December 27, 2023 | SOU EXTENSION 1 GRANTED |
| Friday, December 29, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 27, 2024 | USE AMENDMENT FILED |
| Thursday, June 27, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, August 22, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, September 4, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, September 4, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 8, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 8, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, August 22, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |