| Serial Number | 85541827 |
| Word Mark | LIVE WITH PURPOSE. LOVE WITH PASSION. TREAT WITH PUR LUV |
| Filing Date | Tuesday, February 14, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 15, 2019 |
| Registration Number | 4190800 |
| Registration Date | Tuesday, August 14, 2012 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, May 29, 2012 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "LIVE WITH PURPOSE. LOVE WITH PASSION. TREAT WITH PUR LUV" with a long vowel symbol over the "U" in "PUR". |
| Goods and Services | Rawhide chews for dogs |
| Pseudo Mark | LIVE WITH PURPOSE. LOVE WITH PASSION. TREAT WITH PURE LOVE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 15, 2019 |
| Primary Code | 018 |
| First Use Anywhere Date | Thursday, June 2, 2011 |
| First Use In Commerce Date | Thursday, June 2, 2011 |
| Party Name | SERGEANT'S PET CARE PRODUCTS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ALLEGAN, MI 49010 |
| Party Name | Sergeant's Pet Care Products, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68138 |
| Party Name | Sergeant's Pet Care Products, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68138 |
| Party Name | Sergeant's Pet Care Products, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68138 |
| Event Date | Event Description |
| Friday, March 15, 2019 | CANCELLED SEC. 8 (6-YR) |
| Monday, August 14, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 2, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, September 15, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 28, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 28, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 7, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 14, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 29, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 29, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 9, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, April 23, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, April 23, 2012 | ASSIGNED TO LIE |
| Friday, March 30, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 30, 2012 | ASSIGNED TO EXAMINER |
| Wednesday, February 22, 2012 | NOTICE OF PSEUDO MARK MAILED |
| Tuesday, February 21, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, February 20, 2012 | NEW APPLICATION ENTERED IN TRAM |