LIVE THE MADNESS Trademark
Trademark Overview
On Friday, December 19, 2003, a trademark application was filed for LIVE THE MADNESS with the United States Patent and Trademark Office. The USPTO has given the LIVE THE MADNESS trademark a serial number of 78343793. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 24, 2012. This trademark is owned by March Madness Athletic Association LLC. The LIVE THE MADNESS trademark is filed in the Light Beverage Products category with the following description:
Non-alcoholic beverages, namely water, fruit drinks and fruit juices, sport drinks, soft drinks, and concentrates for making the same
General Information
| Serial Number | 78343793 |
| Word Mark | LIVE THE MADNESS |
| Filing Date | Friday, December 19, 2003 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 24, 2012 |
| Registration Number | 2974319 |
| Registration Date | Tuesday, July 19, 2005 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 8, 2004 |
Trademark Statements
| Goods and Services | Non-alcoholic beverages, namely water, fruit drinks and fruit juices, sport drinks, soft drinks, and concentrates for making the same |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 24, 2012 |
| Primary Code | 032 |
| First Use Anywhere Date | Sunday, February 29, 2004 |
| First Use In Commerce Date | Sunday, February 29, 2004 |
Trademark Owner History
| Party Name | March Madness Athletic Association LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
Trademark Events
| Event Date | Event Description |
| Friday, February 24, 2012 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, July 19, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 14, 2005 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, April 14, 2005 | ASSIGNED TO LIE |
| Tuesday, March 29, 2005 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, March 17, 2005 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 17, 2005 | EXTENSION 1 GRANTED |
| Monday, February 28, 2005 | USE AMENDMENT FILED |
| Monday, February 28, 2005 | EXTENSION 1 FILED |
| Monday, February 28, 2005 | TEAS STATEMENT OF USE RECEIVED |
| Monday, February 28, 2005 | TEAS EXTENSION RECEIVED |
| Monday, February 28, 2005 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 31, 2004 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 8, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 19, 2004 | NOTICE OF PUBLICATION |
| Thursday, March 25, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 24, 2004 | ASSIGNED TO EXAMINER |
| Wednesday, January 7, 2004 | NEW APPLICATION ENTERED IN TRAM |
