LIVE THE LIFE YOU’VE IMAGINED Trademark
Trademark Overview
On Tuesday, February 17, 2026, a trademark application was filed for LIVE THE LIFE YOU’VE IMAGINED with the United States Patent and Trademark Office. The USPTO has given the LIVE THE LIFE YOU’VE IMAGINED trademark a serial number of 99656745. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Monday, July 20, 2026. This trademark is owned by BHI Senior Living, Inc.. The LIVE THE LIFE YOU’VE IMAGINED trademark is filed in the Insurance & Financial Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:
Retirement home services; Continuing care retirement communities (CCRCs) in the nature of assisted living and independent living facilities; Providing assisted living facilities
Real estate management of retirement communities
Continuing care retirement communities (CCRCs) in the nature of nursing home services
General Information
| Serial Number | 99656745 |
| Word Mark | LIVE THE LIFE YOU’VE IMAGINED |
| Filing Date | Tuesday, February 17, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Monday, July 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Retirement home services; Continuing care retirement communities (CCRCs) in the nature of assisted living and independent living facilities; Providing assisted living facilities |
| Goods and Services | Real estate management of retirement communities |
| Goods and Services | Continuing care retirement communities (CCRCs) in the nature of nursing home services |
| Pseudo Mark | LIVE THE LIFE YOU HAVE IMAGINED |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 17, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 17, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 17, 2026 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | BHI Senior Living, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Indianapolis, IN 46250
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 17, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 17, 2026 | NEW APPLICATION ENTERED |
| Monday, June 15, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 16, 2026 | ASSIGNED TO EXAMINER |
| Thursday, June 18, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, June 18, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, June 18, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 16, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, July 16, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 16, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 20, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
