| Serial Number | 85700645 |
| Word Mark | LIVE THE LABEL |
| Filing Date | Friday, August 10, 2012 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Tuesday, June 3, 2014 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 22, 2013 |
| Goods and Services | Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising, marketing and promotion services in the field of retail sales of various existent brands through the use of various promotional concepts which encourage the target audience to "Live the Label" of a given brand in order to draw correlation between the activity (outdoors, sporting, etc.) with the given brand in a positive, enticing and emotionally uplifting way in order to encourage purchase of given brand and associate the given brand with the activity depicted in the marketing collateral (HD video, etc.). Marketing may encourage brand loyalists to send in their own footage of them "Living the Label" as they engage in some interesting, exciting, difficult, challenging and/or humorous activity (sports, adventure, outdoors, etc.).; Advertising, promotion, and marketing services in the nature of promoting the lifestyle of given brands for companies with existent brand loyalty; Arranging and conducting marketing promotional events for others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation and management regarding marketing activities and launching of new products; Creative marketing design services; Marketing plan development; Marketing services, namely, promoting or advertising the goods and services of others; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; On-line advertising and marketing services; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promotional marketing services using audiovisual media; Promotional services, namely, guerrilla marketing services; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 17, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, March 1, 2013 |
| First Use In Commerce Date | Friday, March 15, 2013 |
| Party Name | Exigent Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Naples, FL 34105 |
| Party Name | Exigent Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Naples, FL 34105 |
| Event Date | Event Description |
| Tuesday, June 3, 2014 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
| Tuesday, June 3, 2014 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Tuesday, November 5, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 5, 2013 | NON-FINAL ACTION E-MAILED |
| Tuesday, November 5, 2013 | SU - NON-FINAL ACTION - WRITTEN |
| Tuesday, October 15, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, September 11, 2013 | USE AMENDMENT FILED |
| Friday, October 11, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, September 11, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, March 20, 2013 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 19, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 22, 2013 | PUBLISHED FOR OPPOSITION |
| Thursday, January 3, 2013 | NOTICE OF PUBLICATION |
| Wednesday, January 2, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 13, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, December 7, 2012 | ASSIGNED TO EXAMINER |
| Friday, August 17, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, August 14, 2012 | NEW APPLICATION ENTERED IN TRAM |