LIVE THE BRAND Trademark

Trademark Overview


On Monday, December 12, 2016, a trademark application was filed for LIVE THE BRAND with the United States Patent and Trademark Office. The USPTO has given the LIVE THE BRAND trademark a serial number of 87265343. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 15, 2024. This trademark is owned by Houston Livestock Show & Rodeo, Inc.. The LIVE THE BRAND trademark is filed in the Leather Products, Houseware & Glass Products, and Clothing & Apparel Products categories with the following description:

Tote bags

Caps; T-shirts

Drinking glasses, namely, tumblers

General Information


Serial Number87265343
Word MarkLIVE THE BRAND
Filing DateMonday, December 12, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 15, 2024
Registration Number5456353
Registration DateTuesday, May 1, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 13, 2018

Trademark Statements


Goods and ServicesTote bags
Goods and ServicesCaps; T-shirts
Goods and ServicesDrinking glasses, namely, tumblers

Classification Information


International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 15, 2024
Primary Code018
First Use Anywhere DateTuesday, March 1, 2016
First Use In Commerce DateTuesday, March 1, 2016

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 15, 2024
Primary Code021
First Use Anywhere DateTuesday, March 1, 2016
First Use In Commerce DateTuesday, March 1, 2016

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 15, 2024
Primary Code025
First Use Anywhere DateTuesday, March 1, 2016
First Use In Commerce DateTuesday, March 1, 2016

Trademark Owner History


Party NameHouston Livestock Show & Rodeo, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHouston, TX 77054

Party NameHouston Livestock Show & Rodeo, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHouston, TX 77054

Party NameHouston Livestock Show & Rodeo, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHouston, TX 77054

Trademark Events


Event DateEvent Description
Thursday, December 15, 2016NEW APPLICATION ENTERED
Thursday, December 15, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 14, 2017ASSIGNED TO EXAMINER
Tuesday, March 14, 2017SUSPENSION LETTER WRITTEN
Tuesday, March 14, 2017LETTER OF SUSPENSION E-MAILED
Tuesday, March 14, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, September 26, 2017ASSIGNED TO LIE
Friday, September 29, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, January 2, 2018TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Saturday, January 6, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, January 6, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, January 7, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 24, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 13, 2018PUBLISHED FOR OPPOSITION
Tuesday, February 13, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 1, 2018REGISTERED-PRINCIPAL REGISTER
Monday, May 1, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, November 15, 2024CANCELLED SEC. 8 (6-YR)