| Serial Number | 86802597 |
| Word Mark | LIVE THE BRAND |
| Filing Date | Wednesday, October 28, 2015 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 12, 2023 |
| Registration Number | 5074903 |
| Registration Date | Tuesday, November 1, 2016 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 29, 2016 |
| Goods and Services | Entertainment services, namely, providing and operating livestock shows, livestock exhibits, rodeos, live performances by a musical band, performances by rodeo bullfighters; educational services, namely, instruction in livestock evaluation and selection techniques and in efficient feeding and production methods |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 12, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, August 31, 2015 |
| First Use In Commerce Date | Monday, August 31, 2015 |
| Party Name | Houston Livestock Show & Rodeo, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77054 |
| Party Name | Houston Livestock Show & Rodeo, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77054 |
| Party Name | Houston Livestock Show & Rodeo, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77054 |
| Event Date | Event Description |
| Friday, May 12, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, November 1, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 1, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 28, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 27, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 6, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 9, 2016 | USE AMENDMENT FILED |
| Friday, September 2, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, August 9, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 24, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 29, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 29, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 9, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, February 20, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 19, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, November 3, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, October 31, 2015 | NEW APPLICATION ENTERED |