| Serial Number | 85539392 |
| Word Mark | LIVE THE ADVANTAGED LIFE |
| Filing Date | Friday, February 10, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 12, 2019 |
| Registration Number | 4205967 |
| Registration Date | Tuesday, September 11, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 26, 2012 |
| Goods and Services | Administration of a customer loyalty program which provides repeat customers with loyalty points that are redeemable towards casino, hotel, bar, and restaurant benefits |
| Goods and Services | Providing casino services featuring a casino players rewards program |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 12, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, July 1, 2010 |
| First Use In Commerce Date | Thursday, July 1, 2010 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 12, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, July 1, 2010 |
| First Use In Commerce Date | Thursday, July 1, 2010 |
| Party Name | New Tropicana Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89113 |
| Party Name | New Tropicana Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89113 |
| Party Name | New Tropicana Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89169 |
| Event Date | Event Description |
| Friday, April 12, 2019 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, November 28, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, September 11, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 27, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 27, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, September 19, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 19, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, December 4, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 11, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 31, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 31, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 26, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 26, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 6, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, May 24, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 22, 2012 | ASSIGNED TO EXAMINER |
| Thursday, February 16, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, February 14, 2012 | NEW APPLICATION ENTERED IN TRAM |