LIVE SMART. LIVE HEALTHY. Trademark

Trademark Overview


On Monday, September 24, 2007, a trademark application was filed for LIVE SMART. LIVE HEALTHY. with the United States Patent and Trademark Office. The USPTO has given the LIVE SMART. LIVE HEALTHY. trademark a serial number of 77287558. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 26, 2019. This trademark is owned by Blue Cross and Blue Shield of Montana, Inc.. The LIVE SMART. LIVE HEALTHY. trademark is filed in the Insurance & Financial Services category with the following description:

Insurance underwriting in the field of health; Insurance administration in the field of health
live smart. live healthy.

General Information


Serial Number77287558
Word MarkLIVE SMART. LIVE HEALTHY.
Filing DateMonday, September 24, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 26, 2019
Registration Number3551271
Registration DateTuesday, December 23, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 18, 2008

Trademark Statements


Goods and ServicesInsurance underwriting in the field of health; Insurance administration in the field of health

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 26, 2019
Primary Code036
First Use Anywhere DateSaturday, February 2, 2008
First Use In Commerce DateSaturday, February 2, 2008

Trademark Owner History


Party NameHEALTH CARE SERVICE CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressCHICAGO, IL 60601

Party NameBlue Cross and Blue Shield of Montana, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHelena, MT 59604

Party NameBlue Cross and Blue Shield of Montana, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHelena, MT 59604

Party NameBlue Cross and Blue Shield of Montana, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHelena, MT 59604

Trademark Events


Event DateEvent Description
Friday, July 26, 2019CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, December 23, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sunday, October 26, 2014REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Wednesday, October 8, 2014TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, October 7, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, October 7, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, October 3, 2014TEAS SECTION 8 & 15 RECEIVED
Wednesday, October 1, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, August 8, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 8, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 8, 2014POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, April 7, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 21, 2014TEAS SECTION 8 & 15 RECEIVED
Wednesday, January 22, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 22, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 7, 2013AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 23, 2008REGISTERED-PRINCIPAL REGISTER
Wednesday, November 19, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, November 18, 2008ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, November 10, 2008STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 6, 2008USE AMENDMENT FILED
Monday, November 10, 2008CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 6, 2008TEAS STATEMENT OF USE RECEIVED
Tuesday, June 10, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 18, 2008PUBLISHED FOR OPPOSITION
Wednesday, February 27, 2008NOTICE OF PUBLICATION
Wednesday, February 13, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 13, 2008ASSIGNED TO LIE
Monday, January 14, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 27, 2007ASSIGNED TO EXAMINER
Thursday, September 27, 2007NEW APPLICATION ENTERED IN TRAM