LIVE. PLAY. BETTER. Trademark

Trademark Overview


On Friday, September 26, 2014, a trademark application was filed for LIVE. PLAY. BETTER. with the United States Patent and Trademark Office. The USPTO has given the LIVE. PLAY. BETTER. trademark a serial number of 86406986. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, April 25, 2025. This trademark is owned by GreatLIFE Golf & Fitness, LLC. The LIVE. PLAY. BETTER. trademark is filed in the Education & Entertainment Services category with the following description:

Operation of golf and fitness clubs
live. play. better.

General Information


Serial Number86406986
Word MarkLIVE. PLAY. BETTER.
Filing DateFriday, September 26, 2014
Status800 - REGISTERED AND RENEWED
Status DateFriday, April 25, 2025
Registration Number4735128
Registration DateTuesday, May 12, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 24, 2015

Trademark Statements


Goods and ServicesOperation of golf and fitness clubs
Amendment to a Registration/Renewal CertificateIn the Statement, "Registration limited to the geographic area comprising the United States and its territories, with the exception of the following: the States of South Dakota, North Dakota, and Nebraska, along with a 100-mile radius around the municipal boundaries of Spirit Lake, Iowa (as they exist from time to time), and a 25-mile radius around the municipal boundaries of Omaha, Nebraska, Council Bluffs, Iowa, and Sioux City, Iowa (as they exist from time to time), pursuant to Concurrent Use No. 94003007. Concurrent registration with T & T Golf Ventures, LLC (Application Serial Nos. 88632522, 88632600, 88632649, and 88632741)". is inserted.
Order restricting Scope or Claim of RegistrationRegistration limited to the geographic area comprising the United States and its territories, with the exception of the following: the States of South Dakota, North Dakota, and Nebraska, along with a 100-mile radius around the municipal boundaries of Spirit Lake, Iowa (as they exist from time to time), and a 25-mile radius around the municipal boundaries of Omaha, Nebraska, Council Bluffs, Iowa, and Sioux City, Iowa (as they exist from time to time), pursuant to Concurrent Use No. 94003007. Concurrent registration with T & T Golf Ventures, LLC (Application Serial Nos. 88632522, 88632600, 88632649, and 88632741).

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSaturday, October 4, 2014
Primary Code041
First Use Anywhere DateWednesday, January 15, 2014
First Use In Commerce DateWednesday, January 15, 2014

Trademark Owner History


Party NameGREATLIFE GOLF & FITNESS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressTopeka, KS 57106

Party NameGreatLIFE Golf & Fitness, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSioux Falls, SD 57106

Party NameGreatLIFE Golf & Fitness, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSioux Falls, SD 57106

Party NameGreatLIFE Golf & Fitness, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSioux Falls, SD 57106

Trademark Events


Event DateEvent Description
Saturday, October 4, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 30, 2014NEW APPLICATION ENTERED
Thursday, January 15, 2015ASSIGNED TO EXAMINER
Thursday, January 15, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 4, 2015NOTICE OF PUBLICATION
Tuesday, February 24, 2015PUBLISHED FOR OPPOSITION
Tuesday, May 12, 2015REGISTERED-PRINCIPAL REGISTER
Thursday, November 7, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, November 7, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 4, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 12, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, November 16, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, February 22, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 18, 2021CONCURRENT USE PROC. INSTITUTED NO. 999999
Thursday, September 2, 2021CONCURRENT USE GRANTED NO. 999999
Sunday, December 19, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, December 19, 2021AMENDMENT UNDER SECTION 7 - PROCESSED
Sunday, December 19, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, December 21, 2021CONCURRENT USE TERMINATED NO. 999999
Tuesday, January 4, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 4, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 4, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, May 12, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, December 2, 2024TEAS SECTION 8 & 9 RECEIVED
Thursday, April 3, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, April 3, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 3, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 3, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, April 25, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, April 25, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, April 25, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, April 25, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED