LIVE NOW, LIVE ENGAGED Trademark

Trademark Overview


On Tuesday, December 2, 2014, a trademark application was filed for LIVE NOW, LIVE ENGAGED with the United States Patent and Trademark Office. The USPTO has given the LIVE NOW, LIVE ENGAGED trademark a serial number of 86468604. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, October 27, 2025. This trademark is owned by Benchmark Senior Living. The LIVE NOW, LIVE ENGAGED trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:

providing therapeutic programs and activities for those with memory loss, Alzheimer's disease and dementia, and their families, namely, therapeutic activity programs for dementia care patients to stimulate their day using interactive exhibits and printable materials
live now, live engaged

General Information


Serial Number86468604
Word MarkLIVE NOW, LIVE ENGAGED
Filing DateTuesday, December 2, 2014
Status800 - REGISTERED AND RENEWED
Status DateMonday, October 27, 2025
Registration Number4857948
Registration DateTuesday, November 24, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 8, 2015

Trademark Statements


Goods and Servicesproviding therapeutic programs and activities for those with memory loss, Alzheimer's disease and dementia, and their families, namely, therapeutic activity programs for dementia care patients to stimulate their day using interactive exhibits and printable materials
Certificate of Correction for RegistrationIn the statement, line 1, "CORPORATION" should be deleted, and "LIMITED LIABILITY COMPANY" should be inserted.

Classification Information


International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, July 27, 2015
Primary Code044
First Use Anywhere DateSunday, June 1, 2014
First Use In Commerce DateSunday, June 1, 2014

Trademark Owner History


Party NameBenchmark Senior Living
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressWaltham, MA 02451

Party NameBenchmark Senior Living
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWellesley, MA 02481

Party NameBenchmark Senior Living
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWellesley, MA 02481

Trademark Events


Event DateEvent Description
Tuesday, December 9, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 13, 2015ASSIGNED TO EXAMINER
Wednesday, March 18, 2015NON-FINAL ACTION WRITTEN
Wednesday, March 18, 2015NON-FINAL ACTION E-MAILED
Wednesday, March 18, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 14, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 22, 2015ASSIGNED TO LIE
Monday, July 27, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 27, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 30, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 30, 2015DATA MODIFICATION COMPLETED
Wednesday, August 5, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 19, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 8, 2015PUBLISHED FOR OPPOSITION
Tuesday, September 8, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 24, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, November 24, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 29, 2021TEAS SECTION 8 & 15 RECEIVED
Friday, October 8, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, October 8, 2021POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, March 3, 2022TEAS SECTION 7 REQUEST RECEIVED
Tuesday, March 8, 2022CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, March 8, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, March 8, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, November 24, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, July 8, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, October 27, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 27, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, October 27, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, October 27, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED