| Serial Number | 86464559 |
| Word Mark | LIVE NOW, LIVE ENGAGED |
| Filing Date | Tuesday, November 25, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, March 17, 2022 |
| Registration Number | 4857940 |
| Registration Date | Tuesday, November 24, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 8, 2015 |
| Description of Mark | The mark consists of a purple heart pierced on the right by the words "LIVE NOW, LIVE ENGAGED" in Black. The space within the heart is transparent. |
| Certificate of Correction for Registration | In the statement, line 1, "BENCHMARK SENIOR LIVING (DELAWARE CORPORATION)" should be deleted, and "BENCHMARK SENIOR LIVING LLC (DELAWARE LIMITED LIABILITY COMPANY)" should be inserted. |
| Indication of Colors claimed | The color(s) purple and black is/are claimed as a feature of the mark. |
| Goods and Services | providing therapeutic programs and activities for those with memory loss, Alzheimer's disease and dementia, and their families, namely, therapeutic activity programs for dementia care patients to stimulate their day using interactive exhibits and printable materials |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 3, 2014 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, June 1, 2014 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| Party Name | Benchmark Senior Living LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Waltham, MA 02451 |
| Party Name | Benchmark Senior Living LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wellesley, MA 02481 |
| Party Name | Benchmark Senior Living LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wellesley, MA 02481 |
| Event Date | Event Description |
| Thursday, December 4, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, March 18, 2015 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 18, 2015 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 18, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 14, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 22, 2015 | ASSIGNED TO LIE |
| Monday, July 27, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 3, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 5, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 19, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 8, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 8, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 24, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 24, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 29, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, July 27, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 30, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 8, 2021 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Thursday, March 17, 2022 | CORRECTION UNDER SECTION 7 - PROCESSED |
| Friday, October 8, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 3, 2022 | TEAS SECTION 7 REQUEST RECEIVED |
| Thursday, March 17, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, March 17, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Sunday, November 24, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |