LIVE MÁS Trademark

Trademark Overview


On Wednesday, February 15, 2012, a trademark application was filed for LIVE MÁS with the United States Patent and Trademark Office. The USPTO has given the LIVE MÁS trademark a serial number of 85543239. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 5, 2020. This trademark is owned by Taco Bell Corp.. The LIVE MÁS trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Taco Salads

Tacos, tostadas, fajitas, burritos, enchiladas, tortillas, nachos, prepared entrees consisting primarily of rice, Mexican Pizza, prepared fried flour tortilla confections, taco seasoning mix, taco shells, taco dinner kits consisting of taco shells, taco sauce and seasoning mix, tortilla chips, salsa, all for consumption on or off the premises
live mÁs

General Information


Serial Number85543239
Word MarkLIVE MÁS
Filing DateWednesday, February 15, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 5, 2020
Registration Number4397009
Registration DateTuesday, September 3, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 5, 2012

Trademark Statements


Goods and ServicesTaco Salads
Goods and ServicesTacos, tostadas, fajitas, burritos, enchiladas, tortillas, nachos, prepared entrees consisting primarily of rice, Mexican Pizza, prepared fried flour tortilla confections, taco seasoning mix, taco shells, taco dinner kits consisting of taco shells, taco sauce and seasoning mix, tortilla chips, salsa, all for consumption on or off the premises
Translation of Words in MarkThe English translation of "LIVE MÁS" in the mark is "LIVE MORE".

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 5, 2020
Primary Code029
First Use Anywhere DateSunday, February 26, 2012
First Use In Commerce DateSunday, February 26, 2012

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 5, 2020
Primary Code030
First Use Anywhere DateSunday, February 26, 2012
First Use In Commerce DateSunday, February 26, 2012

Trademark Owner History


Party NameTACO BELL IP HOLDER, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressIRVINE, CA 92618

Party NameTaco Bell Corp.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressIrvine, CA 92618

Party NameTaco Bell Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressIrvine, CA 92618

Party NameTaco Bell Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressIrvine, CA 92618

Trademark Events


Event DateEvent Description
Friday, June 5, 2020CANCELLED SEC. 8 (6-YR)
Monday, September 3, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 6, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 6, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 25, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, November 15, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 15, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 3, 2013REGISTERED-PRINCIPAL REGISTER
Thursday, August 1, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, July 31, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, July 30, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, July 24, 2013STATEMENT OF USE PROCESSING COMPLETE
Tuesday, July 16, 2013USE AMENDMENT FILED
Tuesday, July 16, 2013TEAS STATEMENT OF USE RECEIVED
Wednesday, February 13, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, February 12, 2013EXTENSION 1 GRANTED
Wednesday, January 30, 2013EXTENSION 1 FILED
Tuesday, February 12, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, January 30, 2013TEAS EXTENSION RECEIVED
Wednesday, October 3, 2012ASSIGNED TO EXAMINER
Tuesday, July 31, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 5, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 5, 2012PUBLISHED FOR OPPOSITION
Wednesday, May 16, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 1, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, May 1, 2012ASSIGNED TO LIE
Tuesday, April 10, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, March 29, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 29, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 29, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 28, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, March 28, 2012NON-FINAL ACTION E-MAILED
Wednesday, March 28, 2012NON-FINAL ACTION WRITTEN
Monday, March 26, 2012ASSIGNED TO EXAMINER
Wednesday, February 22, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, February 20, 2012NEW APPLICATION ENTERED IN TRAM