LIVE LONGER, BETTER Trademark

Trademark Overview


On Thursday, March 21, 2013, a trademark application was filed for LIVE LONGER, BETTER with the United States Patent and Trademark Office. The USPTO has given the LIVE LONGER, BETTER trademark a serial number of 85882225. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, August 8, 2024. This trademark is owned by Blue Zones LLC. The LIVE LONGER, BETTER trademark is filed in the Advertising, Business and Retail Services and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing assistance to employers to help their employees make health, wellness and diet changes in their daily living to increase productivity and lower health care costs

Health care services, namely, wellness programs, health awareness programs, preventative health programs, employer sponsored health programs, community sponsored health programs, and wellness communities; Providing a website featuring content regarding healthy living and lifestyle wellness; Wellness and health-related consulting services; Providing consultation to communities to help their residents make health, wellness and nutritional changes in their daily living to improve health; Providing consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to improve health; Providing assistance and consultation to individuals to help them make health, wellness and nutritional changes in their daily living to improve health; Providing information in the fields of health awareness programs, wellness programs preventative health programs, community sponsored health programs, wellness communities
live longer, better

General Information


Serial Number85882225
Word MarkLIVE LONGER, BETTER
Filing DateThursday, March 21, 2013
Status800 - REGISTERED AND RENEWED
Status DateThursday, August 8, 2024
Registration Number4439269
Registration DateTuesday, November 26, 2013
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 10, 2013

Trademark Statements


Goods and ServicesProviding assistance to employers to help their employees make health, wellness and diet changes in their daily living to increase productivity and lower health care costs
Goods and ServicesHealth care services, namely, wellness programs, health awareness programs, preventative health programs, employer sponsored health programs, community sponsored health programs, and wellness communities; Providing a website featuring content regarding healthy living and lifestyle wellness; Wellness and health-related consulting services; Providing consultation to communities to help their residents make health, wellness and nutritional changes in their daily living to improve health; Providing consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to improve health; Providing assistance and consultation to individuals to help them make health, wellness and nutritional changes in their daily living to improve health; Providing information in the fields of health awareness programs, wellness programs preventative health programs, community sponsored health programs, wellness communities

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, July 12, 2013
Primary Code035
First Use Anywhere DateThursday, June 15, 2006
First Use In Commerce DateThursday, June 15, 2006

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, March 25, 2013
Primary Code044
First Use Anywhere DateThursday, June 15, 2006
First Use In Commerce DateThursday, June 15, 2006

Trademark Owner History


Party NameBlue Zones LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNashville, TN 37212

Party NameBlue Zones LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55401

Party NameBlue Zones LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55401

Trademark Events


Event DateEvent Description
Monday, March 25, 2013NEW APPLICATION ENTERED
Saturday, June 29, 2013ASSIGNED TO EXAMINER
Monday, March 25, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 11, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 12, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 19, 2013EXAMINERS AMENDMENT -WRITTEN
Friday, July 19, 2013EXAMINERS AMENDMENT E-MAILED
Friday, July 19, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, July 19, 2013EXAMINER'S AMENDMENT ENTERED
Friday, July 19, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 1, 2013NON-FINAL ACTION WRITTEN
Monday, July 1, 2013NON-FINAL ACTION E-MAILED
Monday, July 1, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, July 11, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 21, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 10, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 26, 2013REGISTERED-PRINCIPAL REGISTER
Thursday, November 29, 2018TEAS SECTION 8 & 15 RECEIVED
Friday, August 2, 2013ASSIGNED TO LIE
Wednesday, August 7, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 10, 2013PUBLISHED FOR OPPOSITION
Friday, August 25, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 26, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 12, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 27, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, December 27, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, December 27, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, March 12, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, May 20, 2024TEAS SECTION 8 & 9 RECEIVED
Thursday, August 8, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 8, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, August 8, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, August 8, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, November 26, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED