LIVE LONG. LIVE WELL. Trademark
Trademark Overview
On Wednesday, April 13, 1994, a trademark application was filed for LIVE LONG. LIVE WELL. with the United States Patent and Trademark Office. The USPTO has given the LIVE LONG. LIVE WELL. trademark a serial number of 74512259. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, May 15, 2004. This trademark is owned by BLUE CROSS AND BLUE SHIELD ASSOCIATION. The LIVE LONG. LIVE WELL. trademark is filed in the Insurance & Financial Services category with the following description:
prepaid financing and administration of health care services
General Information
| Serial Number | 74512259 |
| Word Mark | LIVE LONG. LIVE WELL. |
| Filing Date | Wednesday, April 13, 1994 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, May 15, 2004 |
| Registration Number | 2087969 |
| Registration Date | Tuesday, August 12, 1997 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 2, 1995 |
Trademark Statements
| Goods and Services | prepaid financing and administration of health care services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, May 15, 2004 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, October 3, 1994 |
| First Use In Commerce Date | Monday, October 3, 1994 |
Trademark Owner History
| Party Name | BLUE CROSS AND BLUE SHIELD ASSOCIATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60611 |
| Party Name | BLUE CROSS AND BLUE SHIELD ASSOCIATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60611 |
| Party Name | BLUE CROSS AND BLUE SHIELD ASSOCIATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60611 |
Trademark Events
| Event Date | Event Description |
| Saturday, May 15, 2004 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 18, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 12, 1997 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 17, 1997 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, May 22, 1997 | NON-FINAL ACTION MAILED |
| Friday, December 20, 1996 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 24, 1996 | NON-FINAL ACTION MAILED |
| Tuesday, December 26, 1995 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, October 23, 1995 | USE AMENDMENT FILED |
| Tuesday, July 25, 1995 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 2, 1995 | PUBLISHED FOR OPPOSITION |
| Friday, March 31, 1995 | NOTICE OF PUBLICATION |
| Sunday, December 4, 1994 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 29, 1994 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Monday, September 19, 1994 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 1, 1994 | ASSIGNED TO EXAMINER |
