LIVE LIKE THE KING Trademark

Trademark Overview


On Friday, August 1, 2014, a trademark application was filed for LIVE LIKE THE KING with the United States Patent and Trademark Office. The USPTO has given the LIVE LIKE THE KING trademark a serial number of 86355402. The federal status of this trademark filing is REGISTERED as of Tuesday, July 28, 2020. This trademark is owned by Elvis Presley Enterprises, Inc.. The LIVE LIKE THE KING trademark is filed in the Advertising, Business and Retail Services, Transportation & Storage Services, Education & Entertainment Services, Restaurant & Hotel Services, Personal, and Legal & Social Services categories with the following description:

Social club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; membership club services, namely, providing benefits to members in the nature of information in the field of entertainment; membership club services, namely, providing benefits to members in the nature of booking of seats for shows and booking of theater tickets and providing information related thereto

Membership club services, namely, providing benefits to members in the nature of information in the field of travel; membership club services, namely, providing benefits to members in the nature of arranging travel tours, booking of travel tickets, making travel and excursion arrangements for individuals and for groups

Membership club services, namely, preferred customer program featuring benefits to members in the nature of discounts, complimentary promotional items, preferred access to resort and museum grounds and facilities, passes and/or complimentary access to members-only hotel and resort lounge facilities, discounts for entrance fees to tours, invitations to special events, discounts for restaurants, concerts and parties, priority reservations, complimentary upgrades, discounted valet parking, preferred access to separate hotel check-in area, all in the fields of travel and entertainment; providing a customer recognition program in the nature of an incentive award program which is provided through the issuance and processing of loyalty coupons for frequent use of participating hotel and resort facilities; providing a customer recognition program in the nature of an incentive award program provided through the distribution of prepaid stored value cards for the purpose of promoting and rewardin...

Membership club services, namely, providing benefits to members in the nature of providing personal concierge services to members comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs within the travel and entertainment fields

Resort hotel, hotel, restaurant, bar, and cocktail lounge services; arena services, namely, providing general purpose facilities for sports, concerts, theater, conventions and exhibitions; cafes; catering; hotel services for preferred guests; providing banquet and social function facilities for special occasions; and snack bars; membership club services, namely, providing benefits to members in the nature of providing travel lodging information services and providing personalized information about hotels and temporary accommodations for travel; membership club services, namely, providing benefits to members in the nature of making reservations and bookings for restaurants and meals; membership club services, namely, providing benefits to members in the nature of providing personalized information about hotels and temporary accommodations for travel
live like the king

General Information


Serial Number86355402
Word MarkLIVE LIKE THE KING
Filing DateFriday, August 1, 2014
Status700 - REGISTERED
Status DateTuesday, July 28, 2020
Registration Number6113761
Registration DateTuesday, July 28, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 24, 2016

Trademark Statements


Goods and ServicesSocial club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; membership club services, namely, providing benefits to members in the nature of information in the field of entertainment; membership club services, namely, providing benefits to members in the nature of booking of seats for shows and booking of theater tickets and providing information related thereto
Goods and ServicesMembership club services, namely, providing benefits to members in the nature of information in the field of travel; membership club services, namely, providing benefits to members in the nature of arranging travel tours, booking of travel tickets, making travel and excursion arrangements for individuals and for groups
Goods and ServicesMembership club services, namely, preferred customer program featuring benefits to members in the nature of discounts, complimentary promotional items, preferred access to resort and museum grounds and facilities, passes and/or complimentary access to members-only hotel and resort lounge facilities, discounts for entrance fees to tours, invitations to special events, discounts for restaurants, concerts and parties, priority reservations, complimentary upgrades, discounted valet parking, preferred access to separate hotel check-in area, all in the fields of travel and entertainment; providing a customer recognition program in the nature of an incentive award program which is provided through the issuance and processing of loyalty coupons for frequent use of participating hotel and resort facilities; providing a customer recognition program in the nature of an incentive award program provided through the distribution of prepaid stored value cards for the purpose of promoting and rewarding customer loyalty for use in hotel and resort facilities; customer loyalty services for commercial, promotional and/or advertising purposes
Goods and ServicesMembership club services, namely, providing benefits to members in the nature of providing personal concierge services to members comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs within the travel and entertainment fields
Goods and ServicesResort hotel, hotel, restaurant, bar, and cocktail lounge services; arena services, namely, providing general purpose facilities for sports, concerts, theater, conventions and exhibitions; cafes; catering; hotel services for preferred guests; providing banquet and social function facilities for special occasions; and snack bars; membership club services, namely, providing benefits to members in the nature of providing travel lodging information services and providing personalized information about hotels and temporary accommodations for travel; membership club services, namely, providing benefits to members in the nature of making reservations and bookings for restaurants and meals; membership club services, namely, providing benefits to members in the nature of providing personalized information about hotels and temporary accommodations for travel

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 11, 2014
Primary Code035
First Use Anywhere DateWednesday, October 26, 2016
First Use In Commerce DateWednesday, October 26, 2016

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateWednesday, May 27, 2015
Primary Code039
First Use Anywhere DateWednesday, October 26, 2016
First Use In Commerce DateWednesday, October 26, 2016

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, May 27, 2015
Primary Code041
First Use Anywhere DateWednesday, October 26, 2016
First Use In Commerce DateWednesday, October 26, 2016

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, August 11, 2014
Primary Code043
First Use Anywhere DateFriday, March 31, 2017
First Use In Commerce DateFriday, March 31, 2017

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, December 22, 2015
Primary Code045
First Use Anywhere DateWednesday, October 26, 2016
First Use In Commerce DateWednesday, October 26, 2016

Trademark Owner History


Party NameGL SPE LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressMEMPHIS, TN 38116

Party NameElvis Presley Enterprises, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMemphis, TN 38116

Party NameElvis Presley Enterprises, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMemphis, TN 38116

Party NameElvis Presley Enterprises, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMemphis, TN 38116

Trademark Events


Event DateEvent Description
Tuesday, August 5, 2014NEW APPLICATION ENTERED
Monday, August 11, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, November 15, 2014ASSIGNED TO EXAMINER
Wednesday, November 26, 2014COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Wednesday, November 26, 2014EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Wednesday, November 26, 2014NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, May 26, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, May 26, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 27, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 29, 2015FINAL REFUSAL WRITTEN
Monday, June 29, 2015FINAL REFUSAL E-MAILED
Monday, June 29, 2015NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, December 21, 2015TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, December 21, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 22, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 24, 2016PUBLISHED FOR OPPOSITION
Tuesday, May 24, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, November 26, 2014EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Tuesday, April 19, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 4, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, November 3, 2016ASSIGNED TO EXAMINER
Thursday, January 19, 2017SOU TEAS EXTENSION RECEIVED
Thursday, January 19, 2017SOU EXTENSION 1 FILED
Thursday, January 19, 2017SOU EXTENSION 1 GRANTED
Friday, July 21, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 19, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Saturday, January 21, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 19, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, July 19, 2017SOU EXTENSION 2 FILED
Wednesday, July 19, 2017SOU EXTENSION 2 GRANTED
Thursday, July 19, 2018SOU EXTENSION 4 FILED
Thursday, July 19, 2018SOU EXTENSION 4 GRANTED
Friday, January 18, 2019SOU EXTENSION 5 FILED
Thursday, January 31, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, January 19, 2018SOU TEAS EXTENSION RECEIVED
Friday, January 19, 2018SOU EXTENSION 3 FILED
Friday, January 19, 2018SOU EXTENSION 3 GRANTED
Tuesday, January 23, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 19, 2018SOU TEAS EXTENSION RECEIVED
Saturday, July 21, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, January 18, 2019SOU TEAS EXTENSION RECEIVED
Thursday, January 31, 2019SOU EXTENSION 5 GRANTED
Friday, February 1, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, July 26, 2019STATEMENT OF USE PROCESSING COMPLETE
Sunday, November 17, 2019ASSIGNED TO EXAMINER
Tuesday, December 17, 2019SU - NON-FINAL ACTION - WRITTEN
Tuesday, December 17, 2019NON-FINAL ACTION E-MAILED
Friday, July 19, 2019TEAS STATEMENT OF USE RECEIVED
Friday, July 19, 2019USE AMENDMENT FILED
Thursday, September 12, 2019ASSIGNED TO EXAMINER
Tuesday, December 17, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 24, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, June 25, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, July 28, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 2, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 3, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 2, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 28, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, November 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP