LIVE LIFE. YOU'RE COVERED Trademark

Trademark Overview


On Tuesday, November 10, 2009, a trademark application was filed for LIVE LIFE. YOU'RE COVERED with the United States Patent and Trademark Office. The USPTO has given the LIVE LIFE. YOU'RE COVERED trademark a serial number of 77869519. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, May 1, 2023. This trademark is owned by Arkansas Blue Cross and Blue Shield. The LIVE LIFE. YOU'RE COVERED trademark is filed in the Insurance & Financial Services category with the following description:

underwriting and administration of life insurance [ and health insurance ]
live life. you're covered

General Information


Serial Number77869519
Word MarkLIVE LIFE. YOU'RE COVERED
Filing DateTuesday, November 10, 2009
Status800 - REGISTERED AND RENEWED
Status DateMonday, May 1, 2023
Registration Number4129115
Registration DateTuesday, April 17, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 24, 2011

Trademark Statements


Pseudo MarkLIVE LIFE. YOU ARE COVERED
Goods and Servicesunderwriting and administration of life insurance [ and health insurance ]

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, November 16, 2009
Primary Code036
First Use Anywhere DateThursday, October 15, 2009
First Use In Commerce DateThursday, October 15, 2009

Trademark Owner History


Party NameUSABLE MUTUAL INSURANCE COMPANY
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressLITTLE ROCK, AR 72201

Party NameUSABLE MUTUAL INSURANCE COMPANY
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressLITTLE ROCK, AR 72201

Party NameUSABLE MUTUAL INSURANCE COMPANY
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressLITTLE ROCK, AR 72201

Party NameArkansas Blue Cross and Blue Shield
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLittle Rock, AR 72203

Trademark Events


Event DateEvent Description
Monday, May 1, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, May 1, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, May 1, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, May 1, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 17, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, April 17, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 5, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, January 5, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, January 5, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, December 7, 2017TEAS SECTION 8 & 15 RECEIVED
Wednesday, February 6, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 17, 2012REGISTERED-PRINCIPAL REGISTER
Saturday, March 10, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Friday, March 9, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, March 5, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, February 15, 2012STATEMENT OF USE PROCESSING COMPLETE
Wednesday, January 18, 2012USE AMENDMENT FILED
Tuesday, February 14, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, January 18, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, July 19, 2011NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 24, 2011PUBLISHED FOR OPPOSITION
Wednesday, May 4, 2011NOTICE OF PUBLICATION
Tuesday, April 19, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 19, 2011ASSIGNED TO LIE
Monday, April 18, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 25, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 24, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 24, 2011TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, December 14, 2010LETTER OF SUSPENSION MAILED
Monday, December 13, 2010SUSPENSION LETTER WRITTEN
Friday, November 12, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 12, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 12, 2010TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, August 17, 2010FINAL REFUSAL MAILED
Monday, August 16, 2010FINAL REFUSAL WRITTEN
Saturday, July 17, 2010AMENDMENT FROM APPLICANT ENTERED
Saturday, July 17, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, July 17, 2010ASSIGNED TO LIE
Tuesday, July 6, 2010PAPER RECEIVED
Wednesday, June 2, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, February 24, 2010NON-FINAL ACTION MAILED
Wednesday, February 24, 2010NON-FINAL ACTION WRITTEN
Tuesday, February 16, 2010ASSIGNED TO EXAMINER
Tuesday, November 17, 2009NOTICE OF PSEUDO MARK MAILED
Monday, November 16, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 13, 2009NEW APPLICATION ENTERED