| Serial Number | 79401954 |
| Word Mark | LIVE IT UP LO LORIENTE |
| Filing Date | Friday, July 5, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Thursday, May 29, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of of three concentric blue circles with the blue stylized wording "LIVE IT UP" on one end between the middle and inner concentric circles, the blue stylized wording "LORIENTE" at the opposite end between the middle and inner concentric circles, and two small solid blue circles between the and middle and inner concentric circles. The blue stylized wording "LO" is inside the inner concentric circle. White represents background, outlining, shading, and/or transparent areas and is/are not part of the mark. |
| Goods and Services | Downloadable electronic publications in the nature of magazines in the field of food and beverages; downloadable podcasts in the field of food and beverages; downloadable mobile applications for purchasing and ordering food and beverages; downloadable mobile applications for digital food ordering; downloadable mobile applications for digital display of foodstuff; downloadable mobile applications for online digital ordering and payments in stores, canteens, restaurants and other gastronomic and catering establishments; downloadable mobile applications for obtaining digital advantages in pricing means of bonus programs in canteens, restaurants and other gastronomic businesses and catering facilities; encoded loyalty card, namely, magnetic identifying cards; downloadable virtual goods in the nature of image files of foodstuffs and beverages for use in online virtual worlds |
| Goods and Services | Meat, and meat products in the nature of prepared meat, cured sausages; hams, processed meat products, sausages; prepared dishes consisting principally of meat; meat extracts for culinary purposes |
| Goods and Services | Wholesale store services via global computer networks featuring meat products and sausages; retail store services via global computer networks featuring meat products and sausages; import-export agency services; publicity and sales promotion services; organisation of exhibitions, trade shows, trade fairs and meetings for commercial or advertising purposes; business management; business management and organization consultancy; provision of business information; dissemination of advertising matter and direct mail advertising services; organizing promotional campaigns, namely, organization of events for sales promotion purpose |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 15, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 15, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 15, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | INDUSTRIAS CARNICAS LORIENTE PIQUERAS, S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 85 - NOT AVAILABLE |
| Address | ES |
| Event Date | Event Description |
| Thursday, August 8, 2024 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Thursday, August 15, 2024 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Monday, August 19, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 19, 2024 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 12, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, December 4, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, December 5, 2024 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, December 18, 2024 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, December 18, 2024 | REFUSAL PROCESSED BY MPU |
| Sunday, January 5, 2025 | REFUSAL PROCESSED BY IB |
| Wednesday, May 28, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 28, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 29, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |