LIVE IT UP! Trademark

Trademark Overview


On Tuesday, December 11, 2012, a trademark application was filed for LIVE IT UP! with the United States Patent and Trademark Office. The USPTO has given the LIVE IT UP! trademark a serial number of 85799528. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Wednesday, September 9, 2015. This trademark is owned by Premera Blue Cross. The LIVE IT UP! trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing assistance, fitness evaluation and consultation to employers to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs

Providing assistance, personal training and physical fitness consultation to individuals and employers to help individuals and employees make physical fitness, strength, conditioning, and exercise improvement in their daily living

Providing consultation services in the areas of health and wellness, namely, personal health and fitness assessments, personalized exercise and fitness routines, exercise and fitness maintenance schedules, and providing counseling regarding healthy living and lifestyle wellness
live it up!

General Information


Serial Number85799528
Word MarkLIVE IT UP!
Filing DateTuesday, December 11, 2012
Status602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE
Status DateWednesday, September 9, 2015
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 26, 2013

Trademark Statements


Goods and ServicesProviding assistance, fitness evaluation and consultation to employers to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs
Goods and ServicesProviding assistance, personal training and physical fitness consultation to individuals and employers to help individuals and employees make physical fitness, strength, conditioning, and exercise improvement in their daily living
Goods and ServicesProviding consultation services in the areas of health and wellness, namely, personal health and fitness assessments, personalized exercise and fitness routines, exercise and fitness maintenance schedules, and providing counseling regarding healthy living and lifestyle wellness

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, December 20, 2012
Primary Code035
First Use Anywhere DateSunday, June 30, 2013
First Use In Commerce DateSunday, June 30, 2013

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, December 20, 2012
Primary Code041
First Use Anywhere DateSunday, June 30, 2013
First Use In Commerce DateSunday, June 30, 2013

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 20, 2012
Primary Code044
First Use Anywhere DateSunday, June 30, 2013
First Use In Commerce DateSunday, June 30, 2013

Trademark Owner History


Party NamePremera Blue Cross
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSeattle, WA 981110327

Party NamePremera Blue Cross
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSeattle, WA 981110327

Trademark Events


Event DateEvent Description
Wednesday, September 9, 2015ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Wednesday, September 9, 2015ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Wednesday, February 11, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 11, 2015NON-FINAL ACTION E-MAILED
Wednesday, February 11, 2015SU - NON-FINAL ACTION - WRITTEN
Tuesday, February 10, 2015STATEMENT OF USE PROCESSING COMPLETE
Tuesday, January 27, 2015USE AMENDMENT FILED
Tuesday, January 27, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, July 31, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 30, 2014EXTENSION 3 GRANTED
Wednesday, July 16, 2014EXTENSION 3 FILED
Wednesday, July 16, 2014TEAS EXTENSION RECEIVED
Wednesday, May 14, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 13, 2014EXTENSION 2 GRANTED
Monday, April 21, 2014EXTENSION 2 FILED
Wednesday, May 7, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 29, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 21, 2014TEAS EXTENSION RECEIVED
Friday, October 25, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 23, 2013EXTENSION 1 GRANTED
Wednesday, October 23, 2013EXTENSION 1 FILED
Wednesday, October 23, 2013TEAS EXTENSION RECEIVED
Tuesday, April 23, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 26, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 26, 2013PUBLISHED FOR OPPOSITION
Wednesday, February 6, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 22, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 15, 2013ASSIGNED TO EXAMINER
Thursday, December 20, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, December 14, 2012NEW APPLICATION ENTERED IN TRAM