| Serial Number | 76433509 |
| Word Mark | LIVE IT UP! |
| Filing Date | Monday, July 22, 2002 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 4, 2011 |
| Registration Number | 2870185 |
| Registration Date | Tuesday, August 3, 2004 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 8, 2003 |
| Goods and Services | Bath and shower products; namely, bath and shower gel, bubble bath, bar soap for hands, face and body, body lotion, body splash, exfoliating body scrub, and gift sets comprised of combinations of the foregoing items |
| Pseudo Mark | LIVE IT UP |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 4, 2011 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, September 30, 2002 |
| First Use In Commerce Date | Monday, September 30, 2002 |
| Party Name | RICH BRANDS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PHOENIX, AZ 85020 |
| Party Name | ESSCENTUAL BRANDS, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SCOTTSDALE, AZ 85254 |
| Party Name | ESSCENTUAL BRANDS, LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GREENWOOD VILLAGE, CO 80111 |
| Party Name | Belae Brands, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85053 |
| Party Name | Belae Brands, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85053 |
| Event Date | Event Description |
| Friday, March 4, 2011 | CANCELLED SEC. 8 (6-YR) |
| Thursday, December 10, 2009 | REVIEW OF CORRESPONDENCE COMPLETE |
| Tuesday, December 8, 2009 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 21, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Sunday, October 3, 2004 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, September 30, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 16, 2004 | PAPER RECEIVED |
| Tuesday, August 3, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 6, 2004 | PAPER RECEIVED |
| Saturday, May 15, 2004 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, April 26, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 23, 2004 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 15, 2004 | NON-FINAL ACTION MAILED |
| Friday, April 9, 2004 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Sunday, February 8, 2004 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, January 28, 2004 | CASE FILE IN TICRS |
| Friday, January 23, 2004 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, December 29, 2003 | USE AMENDMENT FILED |
| Monday, December 29, 2003 | PAPER RECEIVED |
| Tuesday, July 1, 2003 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 8, 2003 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 19, 2003 | NOTICE OF PUBLICATION |
| Thursday, January 23, 2003 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 14, 2003 | ASSIGNED TO EXAMINER |