| Serial Number | 88108290 |
| Word Mark | LIVE IN THE KNOW |
| Filing Date | Friday, September 7, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 17, 2019 |
| Registration Number | 5939311 |
| Registration Date | Tuesday, December 17, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 19, 2019 |
| Goods and Services | Genetic identity testing for medical information purposes |
| Goods and Services | Genetic identity testing for ancestral scientific information purposes and providing scientific analysis and informational reports based on results from laboratory testing in the fields of genetics and genotyping and ancestry |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 14, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, September 20, 2017 |
| First Use In Commerce Date | Wednesday, September 20, 2017 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 13, 2018 |
| Primary Code | 044 |
| First Use Anywhere Date | Wednesday, September 20, 2017 |
| First Use In Commerce Date | Wednesday, September 20, 2017 |
| Party Name | 23ANDME GENOMICS LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ALTOS, CA 94022 |
| Party Name | 23ANDME GENOMICS LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ALTOS, CA 94022 |
| Party Name | 23ANDME PGS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ALTOS, CA 94022 |
| Party Name | 23andMe, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Sunnyvale, CA 94086 |
| Party Name | 23andMe, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sunnyvale, CA 94086 |
| Party Name | 23andMe, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94041 |
| Event Date | Event Description |
| Tuesday, September 11, 2018 | NEW APPLICATION ENTERED |
| Friday, September 14, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 9, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 9, 2018 | PRIORITY ACTION WRITTEN |
| Tuesday, October 9, 2018 | PRIORITY ACTION E-MAILED |
| Tuesday, October 9, 2018 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, December 12, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 12, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 13, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 14, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 11, 2019 | ASSIGNED TO LIE |
| Wednesday, January 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 19, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 16, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 15, 2019 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, October 15, 2019 | SOU EXTENSION 1 FILED |
| Tuesday, October 15, 2019 | SOU EXTENSION 1 GRANTED |
| Thursday, October 17, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, October 25, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, November 7, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, October 25, 2019 | USE AMENDMENT FILED |
| Thursday, November 7, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, November 14, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, November 15, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 17, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 17, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 8, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, October 8, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 22, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 22, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |