LIVE HEALTHY. LIVE HAPPY. LIVE LONGS. Trademark

Trademark Overview


On Monday, February 12, 2007, a trademark application was filed for LIVE HEALTHY. LIVE HAPPY. LIVE LONGS. with the United States Patent and Trademark Office. The USPTO has given the LIVE HEALTHY. LIVE HAPPY. LIVE LONGS. trademark a serial number of 77104940. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, April 14, 2018. This trademark is owned by Longs Drug Stores California, Inc. The LIVE HEALTHY. LIVE HAPPY. LIVE LONGS. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail drug store services; Retail drug stores; Retail variety stores
live healthy. live happy. live longs.

General Information


Serial Number77104940
Word MarkLIVE HEALTHY. LIVE HAPPY. LIVE LONGS.
Filing DateMonday, February 12, 2007
Status800 - REGISTERED AND RENEWED
Status DateSaturday, April 14, 2018
Registration Number3423731
Registration DateTuesday, May 6, 2008
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 28, 2007

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of street sign having three individual signs containing the words, respectively, "Live Healthy. Live Happy. Live Longs".
Goods and ServicesRetail drug store services; Retail drug stores; Retail variety stores

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 15, 2007
Primary Code035
First Use Anywhere DateSunday, July 16, 2006
First Use In Commerce DateSunday, July 16, 2006

Trademark Owner History


Party NameLongs Drug Stores California, L.L.C.
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWoonsocket, RI 02895

Party NameLongs Drug Stores California, Inc
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameLongs Drug Stores California, Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWalnut Creek, CA 94596

Party NameLongs Drug Stores California, Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWalnut Creek, CA 94596

Trademark Events


Event DateEvent Description
Saturday, April 14, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, April 14, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, April 14, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, April 14, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 2, 2018TEAS SECTION 8 & 9 RECEIVED
Saturday, May 6, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, January 14, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 28, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, May 28, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 6, 2014REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, May 28, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, May 7, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, May 6, 2014TEAS SECTION 8 & 15 RECEIVED
Wednesday, March 14, 2012APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 14, 2012TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 11, 2009ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 11, 2009TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 6, 2008REGISTERED-PRINCIPAL REGISTER
Monday, March 31, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Saturday, March 29, 2008ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 4, 2008STATEMENT OF USE PROCESSING COMPLETE
Wednesday, January 30, 2008USE AMENDMENT FILED
Wednesday, January 30, 2008TEAS STATEMENT OF USE RECEIVED
Tuesday, November 20, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 28, 2007PUBLISHED FOR OPPOSITION
Wednesday, August 8, 2007NOTICE OF PUBLICATION
Saturday, July 21, 2007WITHDRAWN FROM PUB - TQR/NON-ATTY REQUEST
Friday, July 6, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, July 6, 2007ASSIGNED TO LIE
Monday, June 4, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 4, 2007EXAMINER'S AMENDMENT ENTERED
Monday, June 4, 2007EXAMINERS AMENDMENT E-MAILED
Monday, June 4, 2007EXAMINERS AMENDMENT -WRITTEN
Thursday, May 31, 2007ASSIGNED TO EXAMINER
Friday, February 16, 2007NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, February 15, 2007NEW APPLICATION ENTERED IN TRAM