| Serial Number | 87932043 |
| Word Mark | LIVE FEARLESS |
| Filing Date | Tuesday, May 22, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 7, 2019 |
| Registration Number | 5743514 |
| Registration Date | Tuesday, May 7, 2019 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 19, 2019 |
| Goods and Services | Providing information in the field of education regarding health, healthcare and healthcare data; Entertainment services, namely, incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 31, 2018 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, March 31, 2016 |
| First Use In Commerce Date | Thursday, March 31, 2016 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Friday, February 2, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 2, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 2, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, February 2, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, February 2, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, May 7, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 19, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, December 30, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, December 14, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 14, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 14, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 14, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 30, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 30, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, July 2, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, July 2, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, June 22, 2018 | ASSIGNED TO EXAMINER |
| Thursday, May 31, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 25, 2018 | NEW APPLICATION ENTERED |