LIVE FEARLESS Trademark

Trademark Overview


On Friday, April 12, 2013, a trademark application was filed for LIVE FEARLESS with the United States Patent and Trademark Office. The USPTO has given the LIVE FEARLESS trademark a serial number of 85902350. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, April 8, 2021. This trademark is owned by Blue Cross and Blue Shield Association. The LIVE FEARLESS trademark is filed in the Insurance & Financial Services and Medical & Beauty Services & Agricultural Services categories with the following description:

Insurance administration in the field of comprehensive benefit programs

Comprehensive health care benefit program in the nature of a health maintenance organization featuring physician, dental, hospital, home health care, preventative health treatment, therapy and dispensing of pharmaceuticals

General Information


Serial Number85902350
Word MarkLIVE FEARLESS
Filing DateFriday, April 12, 2013
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, April 8, 2021
Registration Number4689231
Registration DateTuesday, February 17, 2015
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 11, 2014

Trademark Statements


Description of MarkThe mark consists of the wording "LIVE FEARLESS" in stylized font, superimposed over a translucent Greek cross design and a translucent shield design in the background.
Goods and ServicesInsurance administration in the field of comprehensive benefit programs
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesComprehensive health care benefit program in the nature of a health maintenance organization featuring physician, dental, hospital, home health care, preventative health treatment, therapy and dispensing of pharmaceuticals

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 18, 2013
Primary Code036
First Use Anywhere DateTuesday, April 16, 2013
First Use In Commerce DateTuesday, April 16, 2013

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 18, 2013
Primary Code044
First Use Anywhere DateTuesday, April 16, 2013
First Use In Commerce DateTuesday, April 16, 2013

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events


Event DateEvent Description
Saturday, February 17, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, February 2, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 2, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 2, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 2, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 2, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, April 8, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, April 8, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, April 8, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 22, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, February 17, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 17, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, January 13, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, January 12, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, December 23, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 23, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 16, 2014ASSIGNED TO LIE
Thursday, December 11, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, December 1, 2014ASSIGNED TO EXAMINER
Monday, November 24, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, November 24, 2014NON-FINAL ACTION E-MAILED
Monday, November 24, 2014SU - NON-FINAL ACTION - WRITTEN
Friday, November 21, 2014STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 28, 2014USE AMENDMENT FILED
Wednesday, November 19, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, November 18, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, November 18, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 28, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, May 6, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 11, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 11, 2014PUBLISHED FOR OPPOSITION
Wednesday, February 19, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, February 5, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, February 3, 2014ASSIGNED TO LIE
Sunday, January 12, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, January 10, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 9, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 9, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 8, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 8, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 9, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 9, 2013NON-FINAL ACTION E-MAILED
Tuesday, July 9, 2013NON-FINAL ACTION WRITTEN
Monday, July 1, 2013ASSIGNED TO EXAMINER
Friday, April 19, 2013NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, April 18, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 16, 2013NEW APPLICATION ENTERED