LIVE BETTER. LOVE BETTER. STRIVE HARDER. BE BOLDER. DANCE LONGER. EXPLORE FURTHER. QUESTION DEEPER. DREAM BIGGER. CLIMB HIGHER. SEEK GREATER. Trademark

Trademark Overview


On Wednesday, December 12, 2018, a trademark application was filed for LIVE BETTER. LOVE BETTER. STRIVE HARDER. BE BOLDER. DANCE LONGER. EXPLORE FURTHER. QUESTION DEEPER. DREAM BIGGER. CLIMB HIGHER. SEEK GREATER. with the United States Patent and Trademark Office. The USPTO has given the LIVE BETTER. LOVE BETTER. STRIVE HARDER. BE BOLDER. DANCE LONGER. EXPLORE FURTHER. QUESTION DEEPER. DREAM BIGGER. CLIMB HIGHER. SEEK GREATER. trademark a serial number of 88227155. The federal status of this trademark filing is REGISTERED as of Tuesday, December 31, 2019. This trademark is owned by Equinox Holdings, Inc.. The LIVE BETTER. LOVE BETTER. STRIVE HARDER. BE BOLDER. DANCE LONGER. EXPLORE FURTHER. QUESTION DEEPER. DREAM BIGGER. CLIMB HIGHER. SEEK GREATER. trademark is filed in the Education & Entertainment Services category with the following description:

Providing instruction and consultation in the field of exercise and physical fitness; providing facilities for exercise and physical fitness; fitness training services; physical fitness conditioning classes; providing classes, workshops and seminars in the fields of fitness and exercise; providing gym facilities; providing gym facilities and fitness facilities at hotels, resorts, spas, and residential buildings; providing a website featuring information on exercise and fitness and sports training and training advice, work-out tracking and the recording of training and workouts; providing on-line newsletters in the field of fitness, health, bodywork and body care services
live better. love better. strive harder. be bolder. dance longer. explore further. question deeper. dream bigger. climb higher. seek greater.

General Information


Serial Number88227155
Word MarkLIVE BETTER. LOVE BETTER. STRIVE HARDER. BE BOLDER. DANCE LONGER. EXPLORE FURTHER. QUESTION DEEPER. DREAM BIGGER. CLIMB HIGHER. SEEK GREATER.
Filing DateWednesday, December 12, 2018
Status700 - REGISTERED
Status DateTuesday, December 31, 2019
Registration Number5951500
Registration DateTuesday, December 31, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 5, 2019

Trademark Statements


Goods and ServicesProviding instruction and consultation in the field of exercise and physical fitness; providing facilities for exercise and physical fitness; fitness training services; physical fitness conditioning classes; providing classes, workshops and seminars in the fields of fitness and exercise; providing gym facilities; providing gym facilities and fitness facilities at hotels, resorts, spas, and residential buildings; providing a website featuring information on exercise and fitness and sports training and training advice, work-out tracking and the recording of training and workouts; providing on-line newsletters in the field of fitness, health, bodywork and body care services

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSaturday, January 5, 2019
Primary Code041
First Use Anywhere DateWednesday, January 2, 2019
First Use In Commerce DateWednesday, January 2, 2019

Trademark Owner History


Party NameEquinox Holdings, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameEquinox Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameEquinox Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Wednesday, February 13, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, December 15, 2018NEW APPLICATION ENTERED
Saturday, January 5, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 18, 2019ASSIGNED TO EXAMINER
Friday, January 18, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 5, 2019PUBLISHED FOR OPPOSITION
Tuesday, March 5, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 30, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, October 25, 2019TEAS STATEMENT OF USE RECEIVED
Friday, October 25, 2019SOU TEAS EXTENSION RECEIVED
Friday, November 22, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 25, 2019SOU EXTENSION 1 FILED
Friday, October 25, 2019USE AMENDMENT FILED
Wednesday, October 30, 2019SOU EXTENSION 1 GRANTED
Wednesday, October 30, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 30, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 31, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, November 23, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 31, 2019REGISTERED-PRINCIPAL REGISTER
Thursday, June 18, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, June 20, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY