| Serial Number | 97213410 |
| Word Mark | LIVE BETTER, LONGER |
| Filing Date | Tuesday, January 11, 2022 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Wednesday, July 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 21, 2023 |
| Goods and Services | Breakfast cereals; cereal-based snack foods; coffee; honey; ready-to-eat cereals; flour; sauces; coconut flour, ojoche flour; cornmeal; corn flour; carao fruit syrup for use as food; pinolillo beverages, namely, corn starch based drink, in the nature of a food beverage consisting primarily of maize; syrups for making nonalcoholic tea based beverages |
| Goods and Services | Shelled, roasted, prepared, processed, salted and unsalted shelled nuts; yogurt; soup; cooked, processed, canned, baked and dried beans; hummus; olive oils for food; preserved, dried and cooked olives; Canned fruits; Canned vegetables; Dried fruits; Meat substitutes; Vegetable juice for cooking; Vegetable oils for food; cooked vegetables; dehydrated vegetables; dried fruit and vegetables; formed textured vegetable protein for use as a meat substitute; freeze-dried fruits; freeze-dried vegetables; nut meats; preserved fruit and vegetables |
| Goods and Services | Bottled drinking water; drinking water; spring water; water beverages; fruit juice beverages; syrups for making non-alcoholic fruit-flavored beverages; horchata beverages; pinolillo beverages, namely, corn-based beverages not for food purposes; carao fruit juice |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 19, 2022 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 19, 2022 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 19, 2022 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Blue Zones, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37212 |
| Party Name | Blue Zones, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37212 |
| Event Date | Event Description |
| Friday, January 14, 2022 | NEW APPLICATION ENTERED |
| Wednesday, January 19, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 23, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, February 23, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 23, 2022 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 23, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 12, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 12, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 12, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 16, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 16, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 16, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 13, 2022 | FINAL REFUSAL WRITTEN |
| Tuesday, September 13, 2022 | FINAL REFUSAL E-MAILED |
| Tuesday, September 13, 2022 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, March 10, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, March 10, 2023 | EXPARTE APPEAL RECEIVED AT TTAB |
| Friday, March 10, 2023 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Friday, March 10, 2023 | EX PARTE APPEAL-INSTITUTED |
| Monday, March 13, 2023 | SUSPENSION LETTER WRITTEN |
| Monday, March 13, 2023 | LETTER OF SUSPENSION E-MAILED |
| Monday, March 13, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, October 17, 2023 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Wednesday, October 18, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 18, 2023 | EXPARTE APPEAL TERMINATED |
| Wednesday, November 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 21, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, November 27, 2023 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Monday, May 20, 2024 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Monday, August 5, 2024 | OPPOSITION DISMISSED NO. 999999 |
| Monday, May 20, 2024 | OPPOSITION INSTITUTED NO. 999999 |
| Monday, August 5, 2024 | OPPOSITION TERMINATED NO. 999999 |
| Monday, August 5, 2024 | TTAB RELEASE CASE TO TRADEMARKS |
| Tuesday, September 17, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, March 17, 2025 | DIVISIONAL REQUEST RECEIVED |
| Monday, March 17, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, March 17, 2025 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, March 17, 2025 | SOU EXTENSION 1 FILED |
| Friday, June 13, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, July 9, 2025 | SOU EXTENSION 1 GRANTED |
| Wednesday, July 9, 2025 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, July 9, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, July 11, 2025 | CORRECTED NOA E-MAILED |