LIVE BETTER, LONGER Trademark
Trademark Overview
On Monday, November 13, 2017, a trademark application was filed for LIVE BETTER, LONGER with the United States Patent and Trademark Office. The USPTO has given the LIVE BETTER, LONGER trademark a serial number of 87682134. The federal status of this trademark filing is REGISTERED as of Tuesday, June 19, 2018. This trademark is owned by W.R. Borton & Associates, LLC. The LIVE BETTER, LONGER trademark is filed in the Insurance & Financial Services category with the following description:
Retirement income planning services in the field of long term care insurance, health insurance and annuity products for others
General Information
| Serial Number | 87682134 |
| Word Mark | LIVE BETTER, LONGER |
| Filing Date | Monday, November 13, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 19, 2018 |
| Registration Number | 5497382 |
| Registration Date | Tuesday, June 19, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 3, 2018 |
Trademark Statements
| Goods and Services | Retirement income planning services in the field of long term care insurance, health insurance and annuity products for others |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 24, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, January 1, 2016 |
| First Use In Commerce Date | Friday, January 1, 2016 |
Trademark Owner History
| Party Name | W.R. Borton & Associates, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Marlton, NJ 08053 |
| Party Name | W.R. Borton & Associates, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Marlton, NJ 08053 |
| Party Name | W.R. Borton & Associates, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Marlton, NJ 08053 |
Trademark Events
| Event Date | Event Description |
| Monday, June 19, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 19, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 3, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 3, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, February 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, February 26, 2018 | ASSIGNED TO EXAMINER |
| Friday, November 24, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 16, 2017 | NEW APPLICATION ENTERED |
