LIVE BETTER Trademark

Trademark Overview


On Friday, November 8, 2019, a trademark application was filed for LIVE BETTER with the United States Patent and Trademark Office. The USPTO has given the LIVE BETTER trademark a serial number of 88980461. The federal status of this trademark filing is REGISTERED as of Tuesday, March 30, 2021. This trademark is owned by CVS Pharmacy, Inc.. The LIVE BETTER trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Sun protection products, namely, cosmetic sunscreen body sprays, sunscreen lotions, and aloe vera gel for cosmetic purposes; tea tree oil; non medicated skin care preparations, namely, skin treatment oils; disposable wipes impregnated with cleansing chemicals or compounds for personal hygiene and baby; non-medicated baby skin lotions and baby shampoo; oral hygiene products, namely, non-medicated mouthwash and mouth rinse
live better

General Information


Serial Number88980461
Word MarkLIVE BETTER
Filing DateFriday, November 8, 2019
Status700 - REGISTERED
Status DateTuesday, March 30, 2021
Registration Number6310864
Registration DateTuesday, March 30, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 26, 2020

Trademark Statements


Goods and ServicesSun protection products, namely, cosmetic sunscreen body sprays, sunscreen lotions, and aloe vera gel for cosmetic purposes; tea tree oil; non medicated skin care preparations, namely, skin treatment oils; disposable wipes impregnated with cleansing chemicals or compounds for personal hygiene and baby; non-medicated baby skin lotions and baby shampoo; oral hygiene products, namely, non-medicated mouthwash and mouth rinse

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, November 15, 2019
Primary Code003
First Use Anywhere DateSaturday, April 25, 2020
First Use In Commerce DateSaturday, April 25, 2020

Trademark Owner History


Party NameCVS Pharmacy, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Trademark Events


Event DateEvent Description
Tuesday, March 30, 2021REGISTERED-PRINCIPAL REGISTER
Thursday, February 25, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, February 24, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 4, 2021STATEMENT OF USE PROCESSING COMPLETE
Friday, January 8, 2021USE AMENDMENT FILED
Thursday, February 4, 2021DIVISIONAL PROCESSING COMPLETE
Friday, January 8, 2021DIVISIONAL REQUEST RECEIVED
Monday, February 1, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, January 8, 2021TEAS REQUEST TO DIVIDE RECEIVED
Friday, January 8, 2021TEAS STATEMENT OF USE RECEIVED
Tuesday, July 21, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 26, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 26, 2020PUBLISHED FOR OPPOSITION
Wednesday, May 6, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, April 10, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 10, 2020EXAMINER'S AMENDMENT ENTERED
Friday, April 10, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, April 10, 2020EXAMINERS AMENDMENT E-MAILED
Friday, April 10, 2020EXAMINERS AMENDMENT -WRITTEN
Thursday, March 26, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 26, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 26, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, February 15, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, February 15, 2020NON-FINAL ACTION E-MAILED
Saturday, February 15, 2020NON-FINAL ACTION WRITTEN
Wednesday, February 12, 2020ASSIGNED TO EXAMINER
Friday, November 15, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 12, 2019NEW APPLICATION ENTERED