LIVE BETTER Trademark

Trademark Overview


On Tuesday, January 30, 2018, a trademark application was filed for LIVE BETTER with the United States Patent and Trademark Office. The USPTO has given the LIVE BETTER trademark a serial number of 87983302. The federal status of this trademark filing is REGISTERED as of Tuesday, September 29, 2020. This trademark is owned by CVS Pharmacy, Inc.. The LIVE BETTER trademark is filed in the Cosmetics & Cleaning Products and Houseware & Glass Products categories with the following description:

Dental care products, namely, toothpaste

Toothbrushes and dental floss
live better

General Information


Serial Number87983302
Word MarkLIVE BETTER
Filing DateTuesday, January 30, 2018
Status700 - REGISTERED
Status DateTuesday, September 29, 2020
Registration Number6164580
Registration DateTuesday, September 29, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 20, 2018

Trademark Statements


Goods and ServicesDental care products, namely, toothpaste
Goods and ServicesToothbrushes and dental floss

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, February 9, 2018
Primary Code003
First Use Anywhere DateSunday, May 31, 2020
First Use In Commerce DateSunday, May 31, 2020

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateSunday, May 31, 2020
Primary Code021
First Use Anywhere DateSunday, May 31, 2020
First Use In Commerce DateSunday, May 31, 2020

Trademark Owner History


Party NameCVS Pharmacy, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Trademark Events


Event DateEvent Description
Friday, February 9, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 2, 2018NEW APPLICATION ENTERED
Monday, March 12, 2018ASSIGNED TO EXAMINER
Tuesday, March 13, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 13, 2018NON-FINAL ACTION E-MAILED
Tuesday, March 13, 2018NON-FINAL ACTION WRITTEN
Tuesday, July 31, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 31, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 1, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 21, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 4, 2018ASSIGNED TO LIE
Tuesday, September 18, 2018WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, October 4, 2018PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, October 4, 2018EXAMINERS AMENDMENT -WRITTEN
Thursday, October 4, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, October 4, 2018EXAMINERS AMENDMENT E-MAILED
Friday, October 5, 2018EXAMINER'S AMENDMENT ENTERED
Wednesday, October 10, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 31, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 20, 2018PUBLISHED FOR OPPOSITION
Tuesday, November 20, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 15, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, July 5, 2019SOU TEAS EXTENSION RECEIVED
Friday, July 5, 2019SOU EXTENSION 1 FILED
Monday, July 8, 2019TEAS REQUEST TO DIVIDE RECEIVED
Monday, July 8, 2019DIVISIONAL REQUEST RECEIVED
Wednesday, July 17, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 17, 2019DIVISIONAL PROCESSING COMPLETE
Wednesday, July 17, 2019SOU EXTENSION 1 GRANTED
Thursday, July 18, 2019CORRECTED NOA E-MAILED
Thursday, July 18, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 7, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, January 7, 2020SOU EXTENSION 2 FILED
Tuesday, January 7, 2020SOU EXTENSION 2 GRANTED
Thursday, January 9, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 23, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, June 23, 2020TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, July 7, 2020ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Wednesday, July 15, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 23, 2020DIVISIONAL REQUEST RECEIVED
Tuesday, June 23, 2020USE AMENDMENT FILED
Thursday, July 2, 2020CORRECTED NOA E-MAILED
Monday, July 27, 2020REVIEW OF CORRESPONDENCE COMPLETE
Monday, July 27, 2020DIVISIONAL PROCESSING COMPLETE
Monday, July 27, 2020STATEMENT OF USE PROCESSING COMPLETE
Monday, August 24, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 25, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, September 29, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 29, 2020REGISTERED-PRINCIPAL REGISTER