LIVE BEAUTIFULLY Trademark

Trademark Overview


On Wednesday, July 26, 2006, a trademark application was filed for LIVE BEAUTIFULLY with the United States Patent and Trademark Office. The USPTO has given the LIVE BEAUTIFULLY trademark a serial number of 78937594. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, March 8, 2018. This trademark is owned by Sara Lee Corporation. The LIVE BEAUTIFULLY trademark is filed in the Clothing & Apparel Products category with the following description:

Bras [ ; Panties; Shapewear, namely, thigh shapers, body briefers, body suits, all-in-ones, briefs and girdles; Sleepwear ]
live beautifully

General Information


Serial Number78937594
Word MarkLIVE BEAUTIFULLY
Filing DateWednesday, July 26, 2006
Status800 - REGISTERED AND RENEWED
Status DateThursday, March 8, 2018
Registration Number3407249
Registration DateTuesday, April 1, 2008
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 28, 2006

Trademark Statements


Goods and ServicesBras [ ; Panties; Shapewear, namely, thigh shapers, body briefers, body suits, all-in-ones, briefs and girdles; Sleepwear ]

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, July 31, 2006
Primary Code025
First Use Anywhere DateMonday, August 6, 2007
First Use In Commerce DateMonday, August 6, 2007

Trademark Owner History


Party NameHBI BRANDED APPAREL ENTERPRISES, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Party NameHBI BRANDED APPAREL ENTERPRISES, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWINSTON-SALEM, NC 27105

Party NameHBI BRANDED APPAREL ENTERPRISES, LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressWINSTON-SALEM, NC 27105

Party NameSara Lee Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWinston-Salem, NC 27105

Trademark Events


Event DateEvent Description
Monday, July 31, 2006NEW APPLICATION ENTERED
Wednesday, September 6, 2006AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 27, 2006ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, September 28, 2006ASSIGNED TO EXAMINER
Thursday, September 28, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 29, 2006ASSIGNED TO LIE
Wednesday, October 4, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 8, 2006NOTICE OF PUBLICATION
Tuesday, November 28, 2006PUBLISHED FOR OPPOSITION
Tuesday, January 9, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 20, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 25, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 13, 2007TEAS STATEMENT OF USE RECEIVED
Monday, August 13, 2007USE AMENDMENT FILED
Saturday, September 1, 2007STATEMENT OF USE PROCESSING COMPLETE
Thursday, January 31, 2008ASSIGNED TO EXAMINER
Thursday, January 31, 2008ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, February 27, 2008ASSIGNED TO LIE
Wednesday, February 27, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, April 1, 2008REGISTERED-PRINCIPAL REGISTER
Wednesday, December 16, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 23, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 27, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 27, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, November 14, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 24, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 24, 2014TEAS SECTION 8 & 15 RECEIVED
Monday, March 24, 2014REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, April 8, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 8, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, April 8, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, April 1, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 20, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 20, 2018TEAS SECTION 8 & 9 RECEIVED
Thursday, March 8, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 8, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, March 8, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, March 8, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, April 2, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 2, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 6, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 6, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 1, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 28, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 28, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 28, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 28, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 28, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 19, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY